customers

Case study: Hub web copy project

By |2020-05-29T15:08:38+10:005 December, 2018|Categories: Case Studies, Copywriting|Tags: , , , , |

Hub Advisory Group, an accounting and financial advice business based on Hunter Street, approached Civic Web Media to help with the creation of a new website. Hub found us through Google when looking for copywriters and proofreaders in the Newcastle area.

Case study: UrbanOps copywriting project

By |2020-08-06T13:33:48+10:0019 July, 2018|Categories: Case Studies, Copywriting|Tags: , , , |

UrbanOps, a maintenance and makeover business based in Lake Macquarie, was referred to Civic Web Media by Telligence, a local web design agency. Telligence was designing the new UrbanOps website and recommended our copywriting services because of our long-standing relationship.

Australian SEO experts discuss common mistakes

By |2019-01-07T13:36:37+10:0017 April, 2018|Categories: SEO|Tags: , , , , |

Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about the most common content marketing mistakes they see brands making.

Selling benefits: The importance of effective content

By |2018-01-18T08:53:19+10:0017 January, 2018|Categories: Content marketing|Tags: , , , |

Selling benefits not features is nothing new in marketing. A feature is something a product has, like battery life or memory, whereas a benefit is something the product provides, like all-day phone usage or space for lots of music.

Australian content marketing experts discuss common mistakes

By |2017-12-18T10:05:40+10:0018 December, 2017|Categories: Content marketing|Tags: , , , , |

Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about the most common content marketing mistakes they see brands making.

What do your customers want?

By |2016-10-19T13:44:20+10:0031 August, 2016|Categories: Content marketing|Tags: , , |

Understanding who your customers are and what they’re looking for is vital before you write a single word of marketing content or even design your website.   When you’re marketing your business, every action you take needs to be done with a clear audience in mind. If you try to write something general that will appeal to everyone, it’s likely you won’t make a connection with anyone.

Ten content marketing mistakes to avoid

By |2016-10-19T13:44:34+10:0015 August, 2016|Categories: Content marketing|Tags: , , , , |

When it’s done well, content marketing can be one of the most effective ways to establish your brand and nurture lasting relationships with your customers.   When it’s done badly, you’ll have wasted time and money producing content that no one wants to read or share.   There are many common traps that businesses fall into when starting out in content marketing. Find out how you can avoid them with our guide to content marketing dos and don’ts.