Fiverr – the true cost of cheap copywriting
There are many sites online that offer cheap copywriting services, but what's the true cost of using places like Fiverr? We put it to the test.
Hashtag Hacks: Everything you need to know about hashtags
Whether you only dabble in social media or you’re a serious social media marketer, it’s worth taking the time to learn the ways of the hashtag. First used on Twitter in 2007, they have now spread to most of Australia’s…
How to reduce spam emails from your website
Spam emails are a nuisance that we’re all accustomed to; that familiar tide of unwanted junk that clogs up our inboxes. As persistent as they are, there are ways to reduce the number of unsolicited emails that end up in…
Hashtag Hacks: How not to hashtag
Over the past decade, social media hashtags have become one of the most important and easy to use online branding and marketing tools in existence, but with great popularity comes great misuse. Here are some common hashtag pitfalls and how…
Hashtag Hacks: Branded, trending & industry hashtags
Once you’ve mastered the basics of hashtags it’s time to use that hashtag know-how to take your social media presence to the next level. By using branded, trending and industry hashtags in your social media posts you can help grow…
Hashtag Hacks: How to pick the best hashtags
Hashtags are a great tool for marketing your business. Once you’ve got to grips with hashtags and how to use them, you may find yourself wondering how to find the best ones. Fortunately, there are several simple steps you can…
Selling benefits: The importance of effective content
Selling benefits not features is nothing new in marketing. A feature is something a product has, like battery life or memory, whereas a benefit is something the product provides, like all-day phone usage or space for lots of music. Content…
The importance of social media customer care
Social media is an essential component of your business marketing strategy. It promotes your business and creates an online community where customers can interact and engage with your brand. One thing has become increasingly clear as the prevalence of…
Hashtag Hacks: Hashtags for different platforms
Hashtags are great for business. They can help you market your company, spread awareness and create online communities – but not all hashtags are created equal. Knowing the basics of hashtags is vital. It’s important to choose the right hashtag,…
How and when to back a campaign as a company
The current marriage equality campaign has seen unprecedented levels of company involvement. Everyone from individuals to small businesses to city councils are throwing their two cents into the debate. Which raises the question: when is it okay for companies to…
