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Hashtag Hacks: How not to hashtag

Over the past decade, social media hashtags have become one of the most important and easy to use online branding and marketing tools in existence, but with great popularity comes great misuse. Here are some common hashtag pitfalls and how…

The importance of social media customer care

Social media is an essential component of your business marketing strategy. It promotes your business and creates an online community where customers can interact and engage with your brand.   One thing has become increasingly clear as the prevalence of…

How and when to back a campaign as a company

The current marriage equality campaign has seen unprecedented levels of company involvement. Everyone from individuals to small businesses to city councils are throwing their two cents into the debate. Which raises the question: when is it okay for companies to…

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