Content marketing

Selling benefits: The importance of effective content

By |2018-01-18T08:53:19+00:0017 January, 2018|Categories: Content marketing|Tags: , , , |

Selling benefits not features is nothing new in marketing. A feature is something a product has, like battery life or memory, whereas a benefit is something the product provides, like all-day phone usage or space for lots of music.

Australian content marketing experts discuss common mistakes

By |2017-12-18T10:05:40+00:0018 December, 2017|Categories: Content marketing|Tags: , , , , |

Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about the most common content marketing mistakes they see brands making.

10 reasons you should have 10 items in your listicle titles

By |2017-10-19T17:25:26+00:0018 October, 2017|Categories: Content marketing|Tags: , , |

List articles, or listicles, are a convenient way of conveying information in easily consumed bite-sized chunks. The user-friendly listicle format has been on the rise for years, but there has always been contention around the best number to use in your titles.

How to write a great Call to Action (CTA)

By |2017-02-06T08:58:18+00:006 February, 2017|Categories: Content marketing|Tags: , |

What’s the most important part of any blog post or landing page on your business site?   If you said “the title!” you may be right. But once you’ve piqued a reader’s curiosity with an enticing headline and they’ve arrived on your page, you’ll want to make sure they don’t go away empty-handed.

How not to write your About Us page

By |2016-12-22T15:11:07+00:0022 December, 2016|Categories: Content marketing|Tags: , |

Almost every business and non-profit website has an ‘about us’ page.   This shouldn’t be the most prominent page on your site, but it’s the one visitors will seek out when they want to know more about your company’s background and why they should choose you over your competitors.

How to get ideas for your business blog

By |2016-11-18T12:29:47+00:0018 November, 2016|Categories: Content marketing|Tags: , |

So you’ve decided to start a business blog. You’ve also decided that you’ll write all the content yourself and you’ve committed to publish at least one blog post per week.   But what are you going to write about? How are you going to come up with ideas for at least 52 unique blog posts every year?