The property market in Newcastle (and much of Australia) has gone through the roof over the last couple of years. This boon has helped not only real estate agents but all related trades, like building inspectors. All homebuyers are recommended…
Like any other business, dentists in Australia can promote their services to people in their local community by setting up a website and social media accounts on the big platforms like Facebook. However, most other businesses are not subject to…
Selling benefits not features is nothing new in marketing. A feature is something a product has, like battery life or memory, whereas a benefit is something the product provides, like all-day phone usage or space for lots of music. Content…
Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about…
List articles, or listicles, are a convenient way of conveying information in easily consumed bite-sized chunks. The user-friendly listicle format has been on the rise for years, but there has always been contention around the best number to use in…
It doesn't matter what you sell. Every business can benefit from content marketing to get its name out there and build a following, even if you sell something as mundane as sugar. If you're sceptical about how content marketing…
What's the most important part of any blog post or landing page on your business site? If you said "the title!" you may be right. But once you've piqued a reader's curiosity with an enticing headline and they've arrived…
Almost every business and non-profit website has an 'about us' page. This shouldn't be the most prominent page on your site, but it's the one visitors will seek out when they want to know more about your company's background and…
