If Google's threat to pull its search engine from Australia has you worried for your online business, rest assured that customers can still find your websites. It's just a good time to review your SEO strategy to make sure your…
When did your business last update its SEO strategy? If you're still playing by last year's rulebook, or going back even earlier, it's likely that you've seen your results slipping in 2020, where it takes a lot more than keywords…
Google's artificial intelligence system RankBrain was introduced into the search algorithm in 2015 to help refine search results. Google has revealed that RankBrain is its third most significant ranking factor, so if you want to improve your page rank, you…
Voice search has come a long way since the novelty of Siri’s introduction in 2011. While voice recognition still isn't perfect, more people are embracing this fast and convenient search option every year, with ComScore predicting that voice searches will…
Does your website still use HTTP? Making the switch to HTTPS will make your site more secure while also improving your relationships with search engines and users. Google announced that HTTPS encryption was a ranking factor in 2014. While it's…
Google's featured snippets have been around for a while. These are the short extracts from a web page presented at the top of search results that Google has judged to be the best quick answer to a search query. Last…
One of the major SEO trends for 2020 that website owners need to be aware of is mobile-first indexing – the prioritising of the mobile version of web pages by search engines. Since 2019, Google has indexed all newly-created websites…
Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about…
Search engine optimisation is an important part of all businesses but striving for digital dominance is difficult. Many companies employ an SEO company to take care of their search engine optimisation to reduce the risk of any issues arising. However, that’s…
If you're a local brick-and-mortar business, you need to make sure you're listed on Google Maps, and to make sure that listing is as visible, accurate and detailed as it can be. When you do a quick search for your…
