SEO | Civic Web Media

Australian SEO experts discuss common mistakes

By Oliver Gaywood|2019-01-07T13:36:37+10:0017 April, 2018|Categories: SEO|Tags: australia, customers, inbound marketing, SEO search engine optimisation, small business management|

Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about the most common content marketing mistakes they see brands making.

How to bounce back from a Google penalty
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How to bounce back from a Google penalty

By Guest Post|2018-02-05T10:39:28+10:005 February, 2018|Categories: SEO|Tags: Google, google penalty, guest post, search|

Search engine optimisation is an important part of all businesses but striving for digital dominance is difficult. Many companies employ an SEO company to take care of their search engine optimisation to reduce the risk of any issues arising. However, that’s not to say that it isn’t possible to do it yourself, nor that an SEO agency will guarantee a flawless relationship.

How to improve your presence on Google Maps
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How to improve your presence on Google Maps

By admin|2019-01-27T11:00:25+10:0026 May, 2017|Categories: SEO|Tags: Google, maps, search|

If you’re a local brick-and-mortar business, you need to make sure you’re listed on Google Maps, and to make sure that listing is as visible, accurate and detailed as it can be.

How to write links for Google and people
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How to write links for Google and people

By admin|2017-04-03T14:12:05+10:003 April, 2017|Categories: SEO|Tags: blogging, links, search, writing tips|

Links are the glue that hold your web pages together and connect your site to the wider internet. Like every other element of your pages and blogs, they need to be written with the needs of users and search engines in mind, or you aren’t going to rank as well as you could.

Is your website optimised for voice search?
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Is your website optimised for voice search?

By admin|2017-03-28T11:13:59+10:0028 March, 2017|Categories: SEO|Tags: mobile, search, seo, web design|

If you don’t use voice search yourself, you might not be aware of just how far this technology has come in the past few years.

How to choose keywords for your website
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How to choose keywords for your website

By admin|2017-03-14T12:56:14+10:0014 March, 2017|Categories: SEO|Tags: content strategy, keywords, search|

Keywords are the foundation of SEO. Getting them right is essential for ranking on search engines and helping people to find you.

Social media benefits for SEO
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Social media benefits for SEO

By admin|2017-03-01T14:18:50+10:001 March, 2017|Categories: SEO, Social media|Tags: Google, search, social media|

Social media is useful for more than just promoting your brand and growing your audience. Maintaining strong and active social profiles improves your reputation with Google and other search engines. When people mention and share your content in their social circles, they’re helping to build links to your site.

How to use Google My Business
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How to use Google My Business

By admin|2019-01-27T11:10:53+10:0012 December, 2016|Categories: Business, SEO|Tags: free, Google, search, small business management|

SEO has gone local. Recognising the increasing demand for local results by users of its search engine, Google has given pride of place to local business listings on the sought-after first page of search results.

Ethical link building tips
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Ethical link building tips

By admin|2019-01-27T11:12:39+10:009 November, 2016|Categories: SEO|Tags: Google, inbound marketing, linkbuilding, links, search query|

No website is an island. Links connect your site to the rest of the internet and make it easier for people to reach you. Without a healthy amount of links, your site will float alone and be ignored. In SEO terms, a link has often been seen as a vote for your site.

Content strategies for different search queries
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Content strategies for different search queries

By Oliver Gaywood|2019-01-27T11:12:09+10:0027 October, 2015|Categories: Content marketing, SEO|Tags: content strategy, informational, navigational, search query, transactional|

Despite Google dealing with around 100 billion queries every month, all of these searches can be broken down into three categories: navigational, informational and transactional. To rank for each kind of search query, you’ll need a different content strategy.