Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about the most common content marketing mistakes they see brands making.
Search engine optimisation is an important part of all businesses but striving for digital dominance is difficult. Many companies employ an SEO company to take care of their search engine optimisation to reduce the risk of any issues arising. However, that’s not to say that it isn’t possible to do it yourself, nor that an SEO agency will guarantee a flawless relationship.
Social media is useful for more than just promoting your brand and growing your audience. Maintaining strong and active social profiles improves your reputation with Google and other search engines. When people mention and share your content in their social circles, they’re helping to build links to your site.