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Google alternative: how to rank on Bing

If Google's threat to pull its search engine from Australia has you worried for your online business, rest assured that customers can still find your websites. It's just a good time to review your SEO strategy to make sure your…

SEO in 2020: Everything you need to know

When did your business last update its SEO strategy? If you're still playing by last year's rulebook, or going back even earlier, it's likely that you've seen your results slipping in 2020, where it takes a lot more than keywords…

SEO in 2020: How to rank in RankBrain

Google's artificial intelligence system RankBrain was introduced into the search algorithm in 2015 to help refine search results. Google has revealed that RankBrain is its third most significant ranking factor, so if you want to improve your page rank, you…

SEO in 2020: Why you should switch to HTTPS

Does your website still use HTTP? Making the switch to HTTPS will make your site more secure while also improving your relationships with search engines and users. Google announced that HTTPS encryption was a ranking factor in 2014. While it's…

SEO in 2020: How to get a featured snippet

Google's featured snippets have been around for a while. These are the short extracts from a web page presented at the top of search results that Google has judged to be the best quick answer to a search query. Last…

How to bounce back from a Google penalty

Search engine optimisation is an important part of all businesses but striving for digital dominance is difficult. Many companies employ an SEO company to take care of their search engine optimisation to reduce the risk of any issues arising. However, that’s…

How to improve your presence on Google Maps

If you're a local brick-and-mortar business, you need to make sure you're listed on Google Maps, and to make sure that listing is as visible, accurate and detailed as it can be. When you do a quick search for your…

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