Australian SEO experts discuss common mistakes

By |2019-01-07T13:36:37+10:0017 April, 2018|Categories: SEO|Tags: , , , , |

Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about the most common content marketing mistakes they see brands making.

How to bounce back from a Google penalty

By |2018-02-05T10:39:28+10:005 February, 2018|Categories: SEO|Tags: , , , |

Search engine optimisation is an important part of all businesses but striving for digital dominance is difficult. Many companies employ an SEO company to take care of their search engine optimisation to reduce the risk of any issues arising. However, that’s not to say that it isn’t possible to do it yourself, nor that an SEO agency will guarantee a flawless relationship.

Social media benefits for SEO

By |2017-03-01T14:18:50+10:001 March, 2017|Categories: SEO, Social media|Tags: , , |

Social media is useful for more than just promoting your brand and growing your audience.   Maintaining strong and active social profiles improves your reputation with Google and other search engines. When people mention and share your content in their social circles, they’re helping to build links to your site.

Content strategies for different search queries

By |2019-01-27T11:12:09+10:0027 October, 2015|Categories: Content marketing, SEO|Tags: , , , , |

Despite Google dealing with around 100 billion queries every month, all of these searches can be broken down into three categories: navigational, informational and transactional. To rank for each kind of search query, you’ll need a different content strategy.