When did your business last update its SEO strategy? If you're still playing by last year's rulebook, or going back even earlier, it's likely that you've seen your results slipping in 2020, where it takes a lot more than keywords to get your website noticed. Google has made some major changes to its search algorithm over the past couple of years, which have sent ripples across the industries. Many websites that were previously performing well are now finding themselves falling behind or even getting penalised for following outdated techniques. If you handle your SEO campaigns yourself, it's vital to have some
Google's artificial intelligence system RankBrain was introduced into the search algorithm in 2015 to help refine search results. Google has revealed that RankBrain is its third most significant ranking factor, so if you want to improve your page rank, you need to know what the AI is looking for. Though even Google insiders have reportedly said they don't know the full extent of what RankBrain is doing, we do know a few things. Semantically-related words While traditional keywords are still important for SEO, RankBrain searches all areas of a page for other contextual words and phrases related to the keywords. Their
Voice search has come a long way since the novelty of Siri’s introduction in 2011. While voice recognition still isn't perfect, more people are embracing this fast and convenient search option every year, with ComScore predicting that voice searches will account for half of all searches in 2020. Voice search saves the time and effort of typing search phrases manually. When users ask follow-up questions about the same topic, they don't have to repeat the keyword for it to be included automatically. With the growth of voice search expected to continue, it's important to make sure your website is prepared. How
Does your website still use HTTP? Making the switch to HTTPS will make your site more secure while also improving your relationships with search engines and users. Google announced that HTTPS encryption was a ranking factor in 2014. While it's not clear exactly how much of an SEO boost this gives to websites, HTTPS sites now make up the majority of front-page search results, especially from established brands. What is HTTPS? HTTPS (Hypertext Transfer Protocol Secure) is the secure version of HTTP, which uses an SSL (Secure Socket Layer) or TSL (Transport Layer Security) certificate to encrypt information exchanged between browsers
Google's featured snippets have been around for a while. These are the short extracts from a web page presented at the top of search results that Google has judged to be the best quick answer to a search query. Last year, the search engine announced that a new algorithm will be updating snippets more regularly to help keep the information up-to-date, especially for more time-sensitive topics. This means there are more opportunities to get your page featured – but also more chances to lose that coveted spot. If you're not already writing your content with a view to snagging featured snippets,
One of the major SEO trends for 2020 that website owners need to be aware of is mobile-first indexing – the prioritising of the mobile version of web pages by search engines. Since 2019, Google has indexed all newly-created websites for mobile by default, analysing how well they perform on mobile devices rather than desktops. Older websites are evaluated for mobile readiness on a case by case basis and indexed once they're found to be up to scratch. What is mobile first? Google has been rewarding mobile-friendly websites with higher search rankings since at least 2015, while also punishing sites that
Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about the most common content marketing mistakes they see brands making.
Search engine optimisation is an important part of all businesses but striving for digital dominance is difficult. Many companies employ an SEO company to take care of their search engine optimisation to reduce the risk of any issues arising. However, that’s not to say that it isn’t possible to do it yourself, nor that an SEO agency will guarantee a flawless relationship.