Whether you only dabble in social media or you’re a serious social media marketer, it’s worth taking the time to learn the ways of the hashtag. First used on Twitter in 2007, they have now spread to most of Australia’s popular social media sites and have changed the face of social media in a big way.
All around the world, banks are going hard at social media. Chase Bank in the US has nearly four million followers on Facebook and embraced content marketing and Twitter wholeheartedly. The French bank Crédit Agricole’s Facebook page has a thing for striking videos with white text and bright pink backgrounds. Mizuho Financial Group in Japan is switched on with Facebook; even if you can’t read Japanese, their cover film on their Facebook page is worth watching.