Are you making the most of Twitter to promote your brand and grow your audience? Read Civic Web Media's Twitter marketing tips for SMBs.
The 'Facebook for professionals', LinkedIn is the oldest of the big social networking sites that's still going strong – launched in 2003 and still steadily growing today. In 2020, the B2B platform boasts almost 700 million members in 50 million businesses. This includes more than 11 million users in Australia, where LinkedIn is more popular than Twitter. However, while most companies have a presence on LinkedIn, they don't do much on the platform outside of networking and recruitment. While it doesn't offer the mass reach of Facebook, LinkedIn's business-minded audience and tools can make it the best platform for B2B marketing.
Australia may be an isolated nation, but it's one of the most connected on social media. As we begin a new decade, almost 90% of Aussies have an account on a social network, with around half of the population logging into Facebook every single day. Here are more Australia social media statistics for 2020 in Civic Web Media's now traditional breakdown of the most popular platforms and what this means for digital marketing in the year ahead. Most popular platforms by number of unique monthly visitors – January 2020 Facebook – 16 million YouTube – 15 million Instagram – 9 million
Aussies continue to be addicted to social media in growing numbers, according to the latest surveys and user statistics. With social media penetration approaching 90% of the population, 2019 may be the year that social media in Australia finally reaches maturity. Find out more in Civic Web Media's annual breakdown of the most popular social media sites in Australia as we begin 2019. Update: Australia's most popular social media sites 2020 How many Australians use social media in 2019? The latest Yellow Social Media Report released in June last year found that almost 9 in 10 people (88%) have a social
Whether you only dabble in social media or you’re a serious social media marketer, it’s worth taking the time to learn the ways of the hashtag. First used on Twitter in 2007, they have now spread to most of Australia’s popular social media sites and have changed the face of social media in a big way.