Content marketing is an effective way to build your brand, improve your online presence and increase audience engagement.
The secret to good content marketing is giving rather than taking – you are providing your audience with stories and information. The more salesy you make your content, the quicker you’ll turn people away.
Everything we do, we do with people in mind. Not search engines, not stats, not sales. We don’t like pop-ups that provide short-term wins but long-term detriment. We don’t write thin copy that increases visitor numbers but damages your bounce rate, time on site and conversions. We don’t try to game the system.