The 'Facebook for professionals', LinkedIn is the oldest of the big social networking sites that's still going strong – launched in 2003 and still steadily growing today. In 2020, the B2B platform boasts almost 700 million members in 50 million businesses. This includes more than 11 million users in Australia, where LinkedIn is more popular than Twitter. However, while most companies have a presence on LinkedIn, they don't do much on the platform outside of networking and recruitment. While it doesn't offer the mass reach of Facebook, LinkedIn's business-minded audience and tools can make it the best platform for B2B marketing.
In 2018, Civic Web Media built and created a new WordPress website for Newcastle design agency The Bearded One. Damon Scarfe, founder of The Bearded One, said in the video below that working with Civic Web Media was an 'excellent experience' and that he was 'extremely satisfied with the website produced'. Hear Damon's full testimonial below. https://www.youtube.com/watch?v=rL21_FoDWDc
When did your business last update its SEO strategy? If you're still playing by last year's rulebook, or going back even earlier, it's likely that you've seen your results slipping in 2020, where it takes a lot more than keywords to get your website noticed. Google has made some major changes to its search algorithm over the past couple of years, which have sent ripples across the industries. Many websites that were previously performing well are now finding themselves falling behind or even getting penalised for following outdated techniques. If you handle your SEO campaigns yourself, it's vital to have some
Google's artificial intelligence system RankBrain was introduced into the search algorithm in 2015 to help refine search results. Google has revealed that RankBrain is its third most significant ranking factor, so if you want to improve your page rank, you need to know what the AI is looking for. Though even Google insiders have reportedly said they don't know the full extent of what RankBrain is doing, we do know a few things. Semantically-related words While traditional keywords are still important for SEO, RankBrain searches all areas of a page for other contextual words and phrases related to the keywords. Their
Voice search has come a long way since the novelty of Siri’s introduction in 2011. While voice recognition still isn't perfect, more people are embracing this fast and convenient search option every year, with ComScore predicting that voice searches will account for half of all searches in 2020. Voice search saves the time and effort of typing search phrases manually. When users ask follow-up questions about the same topic, they don't have to repeat the keyword for it to be included automatically. With the growth of voice search expected to continue, it's important to make sure your website is prepared. How
Does your website still use HTTP? Making the switch to HTTPS will make your site more secure while also improving your relationships with search engines and users. Google announced that HTTPS encryption was a ranking factor in 2014. While it's not clear exactly how much of an SEO boost this gives to websites, HTTPS sites now make up the majority of front-page search results, especially from established brands. What is HTTPS? HTTPS (Hypertext Transfer Protocol Secure) is the secure version of HTTP, which uses an SSL (Secure Socket Layer) or TSL (Transport Layer Security) certificate to encrypt information exchanged between browsers