voice search

SEO in 2020: Everything you need to know

By |2020-04-07T09:22:29+10:008 April, 2020|Categories: SEO|Tags: , , , , , , , |

When did your business last update its SEO strategy? If you're still playing by last year's rulebook, or going back even earlier, it's likely that you've seen your results slipping in 2020, where it takes a lot more than keywords to get your website noticed. Google has made some major changes to its search algorithm over the past couple of years, which have sent ripples across the industries. Many websites that were previously performing well are now finding themselves falling behind or even getting penalised for following outdated techniques. If you handle your SEO campaigns yourself, it's vital to have some

SEO in 2020: How to optimise your website for voice search

By |2020-04-03T09:47:57+10:006 April, 2020|Categories: SEO|Tags: , , |

Voice search has come a long way since the novelty of Siri’s introduction in 2011. While voice recognition still isn't perfect, more people are embracing this fast and convenient search option every year, with ComScore predicting that voice searches will account for half of all searches in 2020. Voice search saves the time and effort of typing search phrases manually. When users ask follow-up questions about the same topic, they don't have to repeat the keyword for it to be included automatically. With the growth of voice search expected to continue, it's important to make sure your website is prepared. How