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How to choose keywords for your website

Keywords are the foundation of SEO. Getting them right is essential for ranking on search engines and helping people to find you. As web searches become ever more targeted and local, nearly all your effective 'keywords' will rather be long-tail…

Content marketing case study: CSR

It doesn't matter what you sell. Every business can benefit from content marketing to get its name out there and build a following, even if you sell something as mundane as sugar.    If you're sceptical about how content marketing…

How not to write your About Us page

Almost every business and non-profit website has an 'about us' page. This shouldn't be the most prominent page on your site, but it's the one visitors will seek out when they want to know more about your company's background and…

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