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# Civic Web Media

## Posts

- [Blog](https://www.civicwebmedia.com.au/blog/)
- [Beginner's guide to getting started on Instagram](https://www.civicwebmedia.com.au/beginners-guide-to-getting-started-on-instagram/) - 900 million people follow brands on Instagram. Find out how to get started with Instagram marketing tips from Civic Web Media in Newcastle NSW.
- [Web Excellence Copywriting Award Winner 2023](https://www.civicwebmedia.com.au/web-excellence-copywriting-award-winner-2023/) - Everyone at Civic Web Media is proud, honoured and humbled to receive our first award of 2023: The Web Excellence Award for Copy or Writing in the Advertising & Marketing space. The 8th annual WE-Awards received more than 1,200 entries from across the globe. Our project creating profile pieces for members of local co-working space
- [Australia's most popular social media sites 2023](https://www.civicwebmedia.com.au/australias-most-popular-social-media-sites/) - In a year that saw the Russia-Ukraine war and the continuing effects of the pandemic hitting the tech industry hard, use of social media in Australia nevertheless continued to grow through 2022. More than 82% of Australians use social media and the average Aussie spends almost two hours a day on social platforms, according to
- [Australia's most popular social media sites 2019](https://www.civicwebmedia.com.au/australias-most-popular-social-media-sites-2019/) - Aussies continue to be addicted to social media in growing numbers, according to the latest surveys and user statistics. With social media penetration approaching 90% of the population, 2019 may be the year that social media in Australia finally reaches maturity. Find out more in Civic Web Media's annual breakdown of the most popular social
- [SEO in 2020: Why you should switch to HTTPS](https://www.civicwebmedia.com.au/seo-in-2020-why-you-should-switch-to-https/) - If you're still using HTTP or there are HTTP elements on your pages, your website will be less secure. Find out how switching to HTTPS can improve SEO.
- [Our 18 most popular blog posts of 2018](https://www.civicwebmedia.com.au/our-18-most-popular-blog-posts-of-2018/) - January is a great time for reflection, both for personal and business goals. Over the past month, I've been focussing on ways to develop and grow, and a big part of that means looking into what is and isn't working. For Civic Web Media, that means revisiting our blog and seeing which posts people have
- [Civic Web Media: One of the best content marketing agencies in Australia](https://www.civicwebmedia.com.au/civic-web-media-one-of-the-best-content-marketing-agencies-in-australia/) - You might have heard of the term 'content is king' a number of times now, but what does it really mean? It means that content is what makes or breaks your company. From advertising and marketing to website design and development, content plays a vital role in all of these processes. They help in communicating
- [How a blog can help building inspectors get new leads](https://www.civicwebmedia.com.au/how-a-blog-can-help-building-inspectors-get-new-leads/) - The property market in Newcastle (and much of Australia) has gone through the roof over the last couple of years. This boon has helped not only real estate agents but all related trades, like building inspectors. All homebuyers are recommended to get a building and pest inspection done on a property, so there's plenty of
- [Newcastle's finest: Civic Web Media earns top content marketing award](https://www.civicwebmedia.com.au/newcastles-finest-civic-web-media-earns-top-content-marketing-award/) - Update: In 2022, we were again named as one of the best content marketing agencies in Australia. Since we were founded, Civic Web Media has aimed to help local businesses reach their goals by using well-written copy, blog writing and newsletter creation. Not only do we help them understand what content marketing is but we
- [The 4 stages of the buyer's journey](https://www.civicwebmedia.com.au/the-four-stages-of-the-buyer-journey/) - There's a marketing framework that says that someone has to go through three stages before they become a customer – and then one more to become a loyal customer. This is known as the buyer's journey, and it's important to bear this in mind when creating content for your business blog. 1. Attracting The first
- [What do your customers want?](https://www.civicwebmedia.com.au/what-do-your-customers-want/) - Understanding who your customers are and what they're looking for is vital before you write a single word of marketing content or even design your website. When you're marketing your business, every action you take needs to be done with a clear audience in mind. If you try to write something general that will appeal
- [What to consider when choosing your domain name](https://www.civicwebmedia.com.au/what-to-consider-when-choosing-your-domain-name/) - Registering a domain is the first step to a prosperous online business. This means that getting the right web address is vital so if you're not sure what to pick for your URL, here are a few tips to get you started. Stick with your name Unless the domain you want has already been registered
- [How often should your business publish a blog post?](https://www.civicwebmedia.com.au/how-often-should-your-business-publish-a-blog-post/) - Businesses have come round to the point of view that a blog is beneficial for their site, there's still the question of how often you should publish a blog post
- [The benefits of business blogging in simple terms](https://www.civicwebmedia.com.au/the-benefits-of-business-blogging-in-simple-terms/) - You've heard repeatedly that blogging is important for your company, usually from people trying to sell you their business blogging service. But did they explain to you exactly why blogging is such an asset? Or did they fall back on jargon about SEO and dazzle you with impressive statistics about how companies that prioritise blogging
- [How to choose keywords for your website](https://www.civicwebmedia.com.au/how-to-choose-keywords-for-your-website/) - Keywords are the foundation of SEO. Getting them right is essential for ranking on search engines and helping people to find you. As web searches become ever more targeted and local, nearly all your effective 'keywords' will rather be long-tail key phrases that will help you reach exactly the people you want to. If you're
- [Selling benefits: The importance of effective content](https://www.civicwebmedia.com.au/selling-benefits-the-importance-of-effective-content/) - Selling benefits not features is nothing new in marketing. A feature is something a product has, like battery life or memory, whereas a benefit is something the product provides, like all-day phone usage or space for lots of music.
- [Business blogging for beginners: How to get started](https://www.civicwebmedia.com.au/business-blogging-for-beginners-how-to-get-started/) - You've read all about the benefits of business blogging and decided it's the right choice for you. So what next? In this three-part guide to business blogging for dummies, you'll find out how to get your blog off the ground, how to write a great business blog and how to share your blog with the
- [What dentists need to know about online marketing](https://www.civicwebmedia.com.au/what-dentists-need-to-know-about-online-marketing/) - Like any other business, dentists in Australia can promote their services to people in their local community by setting up a website and social media accounts on the big platforms like Facebook. However, most other businesses are not subject to the same strict advertising laws that dentists and other health providers are. In Australia, all
- [Facebook marketing for businesses in 2021](https://www.civicwebmedia.com.au/facebook-marketing-for-businesses-in-2021/) - Find out what's new on the world's biggest social media site. Read Civic Web Media's Facebook marketing tips for small businesses in 2021.
- [Google alternative: how to rank on Bing](https://www.civicwebmedia.com.au/google-alternative-how-to-rank-on-bing/) - If Google's threat to pull its search engine from Australia has you worried for your online business, rest assured that customers can still find your websites. It's just a good time to review your SEO strategy to make sure your content is well optimised for the competition. Google has become synonymous with search for most
- [Australia's most popular social media sites](https://www.civicwebmedia.com.au/australias-most-popular-social-media-sites-2015/) - If you're considering getting your company into social media but you're not sure which sites to start with it can be useful to look at Australian sign up numbers for each. While some of these sites release figures for each country, others don't so we've used Social Media News' clever formula for working out Aussie
- [Civic Web Media rebrand](https://www.civicwebmedia.com.au/civic-web-media-rebrand/) - When we originally started Civic Web Media, we didn't put a lot of money into our branding. Our logo, which was always okay, was sourced from an awful website with the idea that 'one day' we'd get it done properly. Fast forward to today and we've finally fulfilled that promise. We're now rolling out our
- [Twitter marketing guide for small businesses](https://www.civicwebmedia.com.au/twitter-marketing-guide-for-small-businesses/) - Are you making the most of Twitter to promote your brand and grow your audience? Read Civic Web Media's Twitter marketing tips for SMBs.
- [Profile piece published](https://www.civicwebmedia.com.au/profile-piece-published/) - Civic Web Media co-founder Oliver Gaywood was recently interview by local writer Alex Morris. The article was published this weekend, and you can see it here: Copy That: Newcastle Writer is content at The Roost You can find more of Alex's work on her Facebook writer profile or by searching through The Herald's archives. Thank you
- [Social media comparison: Newcastle Jets vs Newcastle Knights](https://www.civicwebmedia.com.au/social-media-comparison-newcastle-jets-vs-newcastle-knights/) - Sport clubs are no strangers to marketing. Their sponsors pay a premium to have their corporate logos displayed on star players' chests, and when they're not on the pitch, these players are often found helping out around their local communities through education and charity projects. It's good, honest work, but it still helps to spread
- [Getting started on LinkedIn as a business](https://www.civicwebmedia.com.au/getting-started-on-linkedin-as-a-business/) - LinkedIn is often overlooked or underused in social media marketing. Learn the basics of LinkedIn marketing with Civic Web Media.
- [Case study: UrbanOps copywriting project](https://www.civicwebmedia.com.au/case-study-urbanops-copywriting-project/) - UrbanOps, a maintenance and makeover business based in Lake Macquarie, was referred to Civic Web Media by a local web design agency. See how our copy helped.
- [5 reasons to start a business blog](https://www.civicwebmedia.com.au/five-reasons-to-start-a-business-blog/) - Getting your business online is an important step to take but once you have your website ready you can't think the job's done. Regular updates are required to keep your site relevant and starting a blog is a great way to do this. Improve your Google ranking Google loves content. The more you have on
- [Fiverr – the true cost of cheap copywriting](https://www.civicwebmedia.com.au/fiverr-the-true-cost-of-cheap-copywriting/) - There are many sites online that offer cheap copywriting services, but what's the true cost of using places like Fiverr? We put it to the test.
- [Getting the most from YouTube campaigns](https://www.civicwebmedia.com.au/getting-the-most-from-youtube-campaigns/) - Second only to Google, YouTube should be a focus of your digital marketing strategy. Find out how to get started with Civic Web Media in Newcastle NSW.
- [How to Advertise on Facebook](https://www.civicwebmedia.com.au/how-to-advertise-on-facebook/) - Whether you're just getting started with Facebook Ads or want to improve your social media marketing campaign, read our Facebook advertising tips for 2020.
- [How to rank for popular search terms](https://www.civicwebmedia.com.au/how-to-rank-for-popular-search-terms/) - One of the key benefits of starting a business blog is improving your site's ranking on Google. In theory, it's easy. You write an article, the search engines put it at number one, people read and love the post and then become lifelong customers. Sadly, this isn't always the case. Because of the huge competition
- [SEO in 2020: Everything you need to know](https://www.civicwebmedia.com.au/seo-in-2020-everything-you-need-to-know/) - SEO is always radically changing. From RankBrain to mobile first, find out what you need to know about SEO in 2020 with Newcastle’s Civic Web Media.
- [SEO in 2020: How to rank in RankBrain](https://www.civicwebmedia.com.au/seo-in-2020-how-to-rank-in-rankbrain/) - RankBrain is the AI component of Google's search algorithm and one of its main ranking factors. Find out what you need to do to improve your page rank.
- [SEO in 2020: How to optimise your website for voice search](https://www.civicwebmedia.com.au/seo-in-2020-how-to-optimise-your-website-for-voice-search/) - More than half of searches may be voice searches in 2020. Find out how this affects SEO and how to write content that captures voice search queries.
- [SEO in 2020: How to get a featured snippet](https://www.civicwebmedia.com.au/seo-in-2020-how-to-get-a-featured-snippet/) - Being number one on Google isn't always enough. Find out about featured snippets and how to get your website featured for more clicks and conversions.
- [SEO in 2020: How to optimise your website for mobile](https://www.civicwebmedia.com.au/seo-in-2020-how-to-optimise-your-website-for-mobile/) - Mobile-first indexing means that Google now prioritises the mobile version of websites. Find out how to make sure your site's up to scratch.
- [Ethical link building tips](https://www.civicwebmedia.com.au/ethical-link-building-tips/) - No website is an island. Links connect your site to the rest of the internet and make it easier for people to reach you. Without a healthy amount of links, your site will float alone and be ignored. In SEO terms, a link has often been seen as a vote for your site. Because inbound
- [Content strategies for different search queries](https://www.civicwebmedia.com.au/content-strategies-for-different-search-queries/) - Despite Google dealing with around 100 billion queries every month, all of these searches can be broken down into three categories: navigational, informational and transactional. To rank for each kind of search query, you'll need a different content strategy. What are navigational searches? A navigational search is one where the user knows exactly where they want
- [Logo inspiration from death metal band Party Cannon](https://www.civicwebmedia.com.au/logo-inspiration-from-death-metal-band-party-cannon/) - Your logo is your brand's visual identity, and it should symbolise the values you stand for while also being instantly recognisable. Designing your company logo requires creativity and when you're operating in a crowded and unimaginative market it can pay to go against the grain. It may seem like an odd place to
- [How to use Google My Business](https://www.civicwebmedia.com.au/how-to-use-google-my-business/) - SEO has gone local. Recognising the increasing demand for local results by users of its search engine, Google has given pride of place to local business listings on the sought-after first page of search results. Now, small businesses can feature as prominently as multimillion dollar corporations for common search queries (often right at the top),
- [How not to write your About Us page](https://www.civicwebmedia.com.au/how-not-to-write-your-about-us-page/) - Almost every business and non-profit website has an 'about us' page. This shouldn't be the most prominent page on your site, but it's the one visitors will seek out when they want to know more about your company's background and why they should choose you over your competitors. More than any other page on your
- [Social media comparison: Newcastle City Council vs Lake Macquarie Council](https://www.civicwebmedia.com.au/social-media-comparison-newcastle-city-council-vs-lake-macquarie-council/) - With more people turning to their social networks for news, information and interaction, local councils need to keep up with the times by maintaining active and engaging social accounts of their own. Keeping multiple accounts up-to-date and ensuring a consistent tone across various departments takes a lot of work, but it also has major benefits.
- [How to improve your presence on Google Maps](https://www.civicwebmedia.com.au/how-to-improve-your-presence-on-google-maps/) - If you're a local brick-and-mortar business, you need to make sure you're listed on Google Maps, and to make sure that listing is as visible, accurate and detailed as it can be. When you do a quick search for your target keywords on Google Maps, does your own business have pride of place in the
- [10 reasons you should have 10 items in your listicle titles](https://www.civicwebmedia.com.au/10-reasons-you-should-have-10-items-in-your-listicle-titles/) - List articles, or listicles, are a convenient way of conveying information in easily consumed bite-sized chunks. The user-friendly listicle format has been on the rise for years, but there has always been contention around the best number to use in your titles. Some schools say odd is better, some claim 'predictable' numbers like 5, 10
- [How to correctly and legally use images in your business blog](https://www.civicwebmedia.com.au/how-to-correctly-and-legally-use-images-in-your-business-blog/) - Images are essential, but they can also cause problems. You need to include images on your website and in every piece of marketing content you publish. You also need to make sure you have the legal right to use these images, or you could face severe consequences. If you're setting up your website or business
- [How Australian brands are making the most of social media](https://www.civicwebmedia.com.au/how-australian-brands-are-making-the-most-of-social-media/) - Social media has become integral to content marketing. Every small business knows that it needs to be connected to the big social networks in order to develop relationships with its customers, but your Facebook and Twitter accounts need to do more than just sit there. If you're struggling to make social media work for your
- [The pros and cons of the most popular CMS options](https://www.civicwebmedia.com.au/the-pros-and-cons-of-the-most-popular-cms/) - If you're looking to set up a website that you can keep updated it's important to get the right Content Management System (CMS) in place. Depending on your needs and your expertise you may well find what you're looking for from one of the four most popular systems. WordPress is by far the most
- [Australia's most popular social media sites 2018](https://www.civicwebmedia.com.au/australias-most-popular-social-media-sites-2018/) - (An updated post for Australia's most popular social media sites in 2019 can be found here.) You may have a love-hate relationship with your own social networks, but Australians are still addicted to social media in growing numbers. 2017 was a landmark year for all the major platforms, with some getting a surprise boost in
- [Australian SEO experts discuss common mistakes](https://www.civicwebmedia.com.au/australian-seo-experts-discuss-common-mistakes/) - Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about the most common content marketing mistakes they see brands making.
- [Australia's most popular social media sites 2017](https://www.civicwebmedia.com.au/australias-most-popular-social-media-sites-2017/) - (An updated post for 2019's most popular social media sites can be found here.) What social networking sites do Australians love the most? If you're thinking about social media marketing for your business, it's useful to know which platforms your customers use, so you can target your promotions in places where they're most likely to
- [Civic Web Media turns three](https://www.civicwebmedia.com.au/civic-web-media-turns-three/) - Friday 3 August 2018 marks the third anniversary of Civic Web Media as a business. When we started, we became Newcastle's first dedicated content marketing agency and our third birthday is a milestone we're very happy to celebrate.
- [Hashtag Hacks: Everything you need to know about hashtags](https://www.civicwebmedia.com.au/hashtag-hacks-everything-you-need-to-know-about-hashtags/) - Whether you only dabble in social media or you’re a serious social media marketer, it’s worth taking the time to learn the ways of the hashtag. First used on Twitter in 2007, they have now spread to most of Australia’s popular social media sites and have changed the face of social media in a big
- [Hashtag Hacks: How not to hashtag](https://www.civicwebmedia.com.au/hashtag-hacks-how-not-to-hashtag/) - Over the past decade, social media hashtags have become one of the most important and easy to use online branding and marketing tools in existence, but with great popularity comes great misuse. Here are some common hashtag pitfalls and how to avoid them. Beware of Acronyms Although acronym-based hashtags are nice and pithy, and great
- [Hashtag Hacks: Branded, trending & industry hashtags](https://www.civicwebmedia.com.au/hashtag-hacks-branded-trending-industry-hashtags/) - Once you’ve mastered the basics of hashtags it’s time to use that hashtag know-how to take your social media presence to the next level. By using branded, trending and industry hashtags in your social media posts you can help grow your online presence and increase brand engagement. Branded hashtags Put simply, branded hashtags are hashtags
- [Hashtag Hacks: Best hashtag practice](https://www.civicwebmedia.com.au/hashtag-hacks-best-hashtag-practice/) - Hashtags have skyrocketed in the past ten years, going from something only a handful of tech-savvy people used, to something that nearly all of us are exposed to every day. Like any type of communication, hashtags have rules, guidelines and etiquette which govern their best practice. While each different social media platform has its own
- [Hashtag Hacks: Why businesses should use hashtags](https://www.civicwebmedia.com.au/hashtag-hacks-why-businesses-should-use-hashtags/) - Hashtags are embedded in our culture as a social media staple – after all, what’s a good selfie without a #hashtag or two? – and whether you know a little about hashtags, or a lot, to most of us they’re just inoffensive little symbols. But don’t be fooled: the humble hashtag represents one of your
- [Hashtag Hacks: Intro to hashtags](https://www.civicwebmedia.com.au/hashtag-hacks-intro-to-hashtags/) - Hashtags have revolutionised modern communication, making it more inclusive and more interactive than ever before. But what is a hashtag? And how on earth do they work? This brief overview of #hashtags will shed some light on the little symbol that has had a big impact on the way we communicate. What is a hashtag
- [Hashtag Hacks: Hashtags for different platforms](https://www.civicwebmedia.com.au/hashtag-hacks-hashtags-for-different-platforms/) - Hashtags are great for business. They can help you market your company, spread awareness and create online communities – but not all hashtags are created equal. Knowing the basics of hashtags is vital. It’s important to choose the right hashtag, and the right number of hashtags, for the right post – and this will depend
- [Hashtag Hacks: How to pick the best hashtags](https://www.civicwebmedia.com.au/hashtag-hacks-how-to-pick-the-best-hashtags/) - Hashtags are a great tool for marketing your business. Once you’ve got to grips with hashtags and how to use them, you may find yourself wondering how to find the best ones. Fortunately, there are several simple steps you can take to take the guesswork out of choosing your hashtags. How do you choose a
- [How to reduce spam emails from your website](https://www.civicwebmedia.com.au/how-to-reduce-spam-emails-from-your-website/) - Spam emails are a nuisance that we’re all accustomed to; that familiar tide of unwanted junk that clogs up our inboxes. As persistent as they are, there are ways to reduce the number of unsolicited emails that end up in your inbox.
- [Round up of Interactive Minds Newcastle (digital marketing event)](https://www.civicwebmedia.com.au/round-up-of-interactive-minds-newcastle-digital-marketing-event/) - There aren't too many digital marketing events in Newcastle, so when I saw that the team at Vicinity Marketing was running an event under the Interactive Minds banner it caught my interest. Even better was that the event, The Future of Digital Marketing, had speakers from Google, Hubspot and VRXP. These three experts --
- [How to bounce back from a Google penalty](https://www.civicwebmedia.com.au/how-to-bounce-back-from-a-google-penalty/) - Search engine optimisation is an important part of all businesses but striving for digital dominance is difficult. Many companies employ an SEO company to take care of their search engine optimisation to reduce the risk of any issues arising. However, that’s not to say that it isn’t possible to do it yourself, nor that an SEO
- [Australian content marketing experts discuss common mistakes](https://www.civicwebmedia.com.au/australian-content-marketing-experts-discuss-common-mistakes/) - Mistakes may be a vital part of learning, but it's unlikely that your boss or client will appreciate you doing it on their time. To help you avoid making a costly slip, we've spoken to some of Australia's experts about the most common content marketing mistakes they see brands making.
- [Social media comparison: Newcastle Permanent vs Greater Bank](https://www.civicwebmedia.com.au/social-media-comparison-newcastle-permanent-vs-greater-bank/) - All around the world, banks are going hard at social media. Chase Bank in the US has nearly four million followers on Facebook and embraced content marketing and Twitter wholeheartedly. The French bank Crédit Agricole's Facebook page has a thing for striking videos with white text and bright pink backgrounds. Mizuho Financial Group in Japan
- [Content marketing case study: CSR](https://www.civicwebmedia.com.au/content-marketing-case-study-csr/) - It doesn't matter what you sell. Every business can benefit from content marketing to get its name out there and build a following, even if you sell something as mundane as sugar. If you're sceptical about how content marketing can work for your company, take a look at how Australia's leading sugar brand CSR
- [The importance of social media customer care](https://www.civicwebmedia.com.au/the-importance-of-social-media-customer-care/) - Social media is an essential component of your business marketing strategy. It promotes your business and creates an online community where customers can interact and engage with your brand. One thing has become increasingly clear as the prevalence of social media has grown: the importance of quality customer service on social media cannot go
- [How and when to back a campaign as a company](https://www.civicwebmedia.com.au/how-and-when-to-back-a-campaign-as-a-company/) - The current marriage equality campaign has seen unprecedented levels of company involvement. Everyone from individuals to small businesses to city councils are throwing their two cents into the debate. Which raises the question: when is it okay for companies to support campaigns? As an individual, it’s easy to choose which campaigns to support, but
- [Business blogging for beginners: How to write a blog post](https://www.civicwebmedia.com.au/business-blogging-for-beginners-how-to-write-a-blog-post/) - Last time, we covered the questions to ask yourself when you're getting started with business blogging. Now it's time to learn how to write a great business blog that will inspire your readers, build a loyal following and convert leads. How to write an engaging blog It doesn't matter what line of
- [Twitter doubles its character limit](https://www.civicwebmedia.com.au/twitter-doubles-its-character-limit/) - On 26 September, Twitter announced that it will double its character limit from 140 to 280. The increased limit will initially be rolled out to a randomly selected trial group of tweeters from all over the world. We expected (and ❤️!) all the snark & critique for #280characters. Comes with the job. What matters now
- [Simple tips to design a professional website](https://www.civicwebmedia.com.au/simple-tips-to-design-a-professional-website/) - Previously, we looked at examples of good and bad website design and why it's so important that your website makes a good first impression. So, what are the secrets to good website design? There really are no secrets. You only have to look at the world's most successful websites and the sites you use
- [Should you switch from HTTP to HTTPS?](https://www.civicwebmedia.com.au/should-you-switch-from-http-to-https/) - If your website doesn't already have a colourful padlock icon in its address bar, is it worth the effort to get one? That depends on what type of website you have, and how much sensitive information you expect your users to provide. Switching your website from HTTP to more secure HTTPS is essential
- [How to write links for Google and people](https://www.civicwebmedia.com.au/how-to-write-links-for-google-and-people/) - Links are the glue that hold your web pages together and connect your site to the wider internet. Like every other element of your pages and blogs, they need to be written with the needs of users and search engines in mind, or you aren't going to rank as well as you could. Google
- [Is your website optimised for voice search?](https://www.civicwebmedia.com.au/what-is-voice-optimisation/) - If you don't use voice search yourself, you might not be aware of just how far this technology has come in the past few years. The current generation of voice recognition apps – now dubbed Intelligent Personal Assistants (IPAs) – do much more than answer quick questions. These advanced systems from Google, Apple,
- [Social media benefits for SEO](https://www.civicwebmedia.com.au/social-media-benefits-for-seo/) - Social media is useful for more than just promoting your brand and growing your audience. Maintaining strong and active social profiles improves your reputation with Google and other search engines. When people mention and share your content in their social circles, they're helping to build links to your site. If you ignore social
- [Tips for designing your mobile website](https://www.civicwebmedia.com.au/tips-for-designing-your-mobile-website/) - In 2017, having a mobile-friendly website isn't just an advantage – it's compulsory. If your website isn't optimised for mobiles, customers arriving on your pages on their phones aren't going to stick around. With Google, Bing and other search engines now giving priority to mobile-friendly results, smartphone users aren't likely to come across your
- [How to write a great Call to Action (CTA)](https://www.civicwebmedia.com.au/how-to-write-a-great-call-to-action-cta/) - What's the most important part of any blog post or landing page on your business site? If you said "the title!" you may be right. But once you've piqued a reader's curiosity with an enticing headline and they've arrived on your page, you'll want to make sure they don't go away empty-handed. Quality
- [Is your business website letting you down?](https://www.civicwebmedia.com.au/is-your-website-design-letting-you-down/) - It doesn't matter how small your company is, or how limited your budget – your customers aren't going to let you off the hook for having a shoddy website in 2017. Whether you're ready to design your new website or you're worried that your existing site isn't up to scratch, read on to find
- [What's the best time to publish your blog posts?](https://www.civicwebmedia.com.au/whats-the-best-time-to-publish-your-blog-posts/) - Does it make a difference what time your blog posts go online? Yes it does, and pinpointing the perfect time (or times) when your audience is most receptive to what you're saying will make all the difference to your content being read and shared. When you've finished writing a blog post you're proud of, proofread
- [How to get ideas for your business blog](https://www.civicwebmedia.com.au/how-to-get-ideas-for-your-business-blog/) - So you've decided to start a business blog. You've also decided that you'll write all the content yourself and you've committed to publish at least one blog post per week. But what are you going to write about? How are you going to come up with ideas for at least 52 unique blog posts
- [What type of images should you use in your business blog?](https://www.civicwebmedia.com.au/what-type-of-images-should-you-use-in-your-business-blog/) - Images are such an essential part of blog posts, your content will look naked without them. Not to mention boring and unattractive. You probably already know how important images are. They make your content look professional and more appealing to read, they get you more traffic through social media, and well-optimised images can improve
- [The basic factors of SEO](https://www.civicwebmedia.com.au/the-basic-factors-of-seo/) - When you're first starting out it can be hard to rank well on Google but if you focus on the key areas then you'll see positive movement in your rankings
- [How and when to use a 301 redirect](https://www.civicwebmedia.com.au/how-and-when-to-use-a-301-redirect/) - Just like when you move home and you get a change of address form from the post office, when you move your website to a new address or you remove some old pages you need to inform search engines and web browsers what's happening. The most efficient way to do this is with a 301
- [What you learn through NEIS training](https://www.civicwebmedia.com.au/what-you-learn-through-neis-training/) - NEIS (New Enterprise Incentive Scheme) is a program offered by the Australian Government to job seekers receiving Newstart Allowance who are looking to start their own business. It provides successful candidates with a Certificate IV in Small Business Management through a registered training organisation. Upon completion of the course, applicants turn over their business plan
- [How to get into the NEIS program](https://www.civicwebmedia.com.au/how-to-get-into-the-neis-program/) - The Australian government offers a helpful program to eligible Australian residents looking to start their own business. The New Enterprise Incentive Scheme aims at preparing participants to run a business, and comprises of two stages: training and assistance. In order to be accepted into the training stage you have to meet the course requirements.
- [The differences between WordPress.org and WordPress.com](https://www.civicwebmedia.com.au/the-differences-between-wordpress-org-and-wordpress-com/) - WordPress is the world's most popular website platform, but as there are two versions with several overlapping functions it can become confusing as to what you can and can't do with each version. WordPress.com and WordPress.org sites share a lot of similarities, but there are also a few key differences to consider when setting
- [A crash course in content marketing](https://www.civicwebmedia.com.au/a-crash-course-in-content-marketing/) - Content marketing may seem like a buzz term to some, but companies around the world have been making the most of good content for decades now. As the focus of business has shifted online, it's become easier than ever to benefit from producing good content. Many business owners are still wary of the internet
- [Inbound marketing in simple terms](https://www.civicwebmedia.com.au/inbound-marketing-in-simple-terms/) - Inbound marketing is a technique that's growing in popularity as it's one that's proven to be effective in increasing traffic to websites and improving awareness of brands. There are many facets to inbound marketing -- a big one being content marketing -- that can be used on their own or grouped together. What is inbound
- [How to measure the success of content marketing](https://www.civicwebmedia.com.au/how-to-measure-the-success-of-content-marketing/) - You've heard that content marketing can be a boon for your business, but you don't have to take our word for it. Not when you have a full range of analytical tools at your disposal that offer clear and precise insights into how every piece of content you produce is helping your bottom line.
- [Ten content marketing mistakes to avoid](https://www.civicwebmedia.com.au/ten-content-marketing-mistakes-to-avoid/) - When it's done well, content marketing can be one of the most effective ways to establish your brand and nurture lasting relationships with your customers. When it's done badly, you'll have wasted time and money producing content that no one wants to read or share. There are many common traps that businesses fall
- [Business blogging for beginners: How to promote your blog](https://www.civicwebmedia.com.au/business-blogging-for-beginners-how-to-promote-your-blog/) - Now you've learned how to get started and how to write a business blog, the next step is to share your quality content with the world and help it find the audience it deserves. However great your blog posts are, you can't rely on SEO alone to bring people to you. You need to
- [Why your website needs to be mobile-friendly](https://www.civicwebmedia.com.au/why-your-website-needs-to-be-mobile-friendly/) - Back in May 2008, web analyst Mary Meeker made the game-changing prediction that by 2014, more people would be accessing the internet on mobile devices rather than from fixed connections. According to comScore and other industry research, this prediction was right on the money. Since that time, mobile has continued to gain ground as
- [What's the perfect length for your blog posts?](https://www.civicwebmedia.com.au/how-long-should-a-blog-post-be/) - Does length matter? When you're writing posts for your business blog, you may be tempted to get the task over with as quickly and in as few words as possible. While this will save you valuable time, it can also cost you – in readers, social media shares, search engine ranking and conversions. Some

## Pages

- [Home](https://www.civicwebmedia.com.au/) - CIVIC WEB MEDIACONTENT MARKETING SERVICES Civic Web Media provides web copy, social media management and blog writing services from our base on Australia’s east coast. LEARN MORECONTACT USLOCAL EXPERTSWhy choose Civic Web Media? Civic Web Media is Newcastle’s first specialist content marketing agency. Started by a locally-based duo, the founding partners bring a mix of
- [SEO Mistakes](https://www.civicwebmedia.com.au/seo-mistakes/) - Worried your content marketing work is going to waste? We spoke to some of Australia's top experts to find out which common mistakes are holding brands back.
- [Writers](https://www.civicwebmedia.com.au/writers/) - Oliver GaywoodSENIOR EDITOR Oliver has been involved in writing and digital marketing for more than a decade, working with agencies and some of the top businesses across the world. Oliver co-founded Civic Web Media in 2015 after moving to Newcastle. Dave WarburtonSEO COPYWRITER Dave has been writing for Civic Web Media since 2015, covering a
- [Contact](https://www.civicwebmedia.com.au/contact/) - CIVIC WEB MEDIA152 Hunter Street, Awabakal Country, Newcastle NSW, 2300admin@civicwebmedia.com.auTwitterFacebookLinkedinEmailGET IN TOUCH Name* First Last Phone*Email* Website Message*How did you hear about us?*Please SelectGoogleFacebookWord of MouthOtherPlease Provide Details*EmailThis field is for validation purposes and should be left unchanged.
- [Case Studies](https://www.civicwebmedia.com.au/case-studies/) - How Civic Web Media increased visitor numbers by 285% “Civic Web Media’s work on our website has made a significant difference to organic traffic.” Read case study
- [About](https://www.civicwebmedia.com.au/about/) - Civic Web Media is Newcastle's first dedicated content marketing specialist. We help clients from all industries improve their online presence.
- [Content Marketing](https://www.civicwebmedia.com.au/content-marketing-services/) - Without great content, your website is missing a vital component. Civic Web Media can help your business stand out and attract more customers.
- [Copywriting](https://www.civicwebmedia.com.au/copywriting-services/) - You manage, we writeWE’RE WRITERS AT OUR CORE AND WE’RE HAPPY TO HELP YOU MEET YOUR GOALS. IF YOU’VE GOT THE STRATEGY AND THE IDEAS, WE’RE HAPPY TO PROVIDE THE CONTENT YOU NEED. While some companies need a full content marketing package to help them – everything from strategy and implementation to social media campaigns
- [Social Media](https://www.civicwebmedia.com.au/social-media-services/) - Speak to your audience, in their languageWE MANAGE SOCIAL MEDIA ACCOUNTS AND CREATE CONTENT TO SHARE WITH YOUR AUDIENCES THAT KEEPS THEM ENGAGED AND INTERACTING WITH YOUR BRAND. Social media is a powerful marketing tool, with sites like Facebook, Instagram, LinkedIn and Twitter showing tangible benefits for businesses that know how to use them properly.
- [Content Marketing Mistakes](https://www.civicwebmedia.com.au/content-marketing-mistakes/) - Worried your content marketing work is going to waste? We spoke to some of Australia's top experts to find out which common mistakes are holding brands back.
- [Digital marketing services](https://www.civicwebmedia.com.au/digital-marketing-services/) - Specialising in written content, web copy and writing blog posts for business websites, Civic Web Media provides a range of digital marketing services for businesses in Newcastle and further afield.Content marketingWe pride ourselves on delivering the best strategies for content marketing campaigns. We have worked with businesses across Australia, New Zealand and APAC to deliver
- [Typography](https://www.civicwebmedia.com.au/typography/) - Heading 1 Heading 2 Heading 3 Heading 4 I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing
- [Digital marketing mistakes](https://www.civicwebmedia.com.au/digital-marketing-mistakes/) - [fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=””][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_image_id=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none”

## Portfolio

- [Skyscanner - Travel Writing](https://www.civicwebmedia.com.au/portfolio-item/skyscanner-travel-writing/) - Skyscanner – Travel Writing Civic Web Media began working with Skyscanner, the global flight comparison website, in 2015 after being referred to the travel site by an old client. In the past 4+ years, we have worked on a number of projects for Skyscanner’s Australian and New Zealand websites. These projects have included: Travel blog writing Web copywriting Copy
- [Talk to Bec - Copywriting and Web Design](https://www.civicwebmedia.com.au/portfolio-item/talk-to-bec-copywriting-and-web-design/) - Talk to Bec – Copywriting and Web Design From 2017, we worked on numerous projects for Talk to Bec, a Newcastle-based marketing and events business. This included writing press releases, copywriting for local clients and articles for The Station‘s launch magazine/newspaper. The following year, Bec Dujin hired us to rebuild and update her business’ WordPress website. Hear what she
- [NewiHub - community management case study](https://www.civicwebmedia.com.au/portfolio-item/newihub-community-management-case-study/) - In 2021, City of Newcastle launched NewiHub, a virtual ecosystem serving as a hub for local startups and entrepreneurs and a way to showcase some of the city’s innovative projects to a wider audience. The council approached Civic Web Media to create new content in the form of interviews and syndicate articles to broaden the
- [UrbanOps - Copywriting Project](https://www.civicwebmedia.com.au/portfolio-item/urbanops-copywriting-project/) - UrbanOps – Copywriting Project UrbanOps, a maintenance and makeover business based in Lake Macquarie, was referred to Civic Web Media by Telligence, a local web design agency. Telligence was designing the new UrbanOps website and recommended our copywriting services because of our long-standing relationship. With the wireframe for the website already being approved, we spoke to Sean Shanahan, the UrbanOps
- [Hub - Web Copy Project](https://www.civicwebmedia.com.au/portfolio-item/hub-web-copy-project/) - Hub – Web Copy Project Hub Advisory Group, an accounting and financial advice business based on Hunter Street, approached Civic Web Media to help with the creation of a new website. Hub found us through Google when looking for copywriters and proofreaders in the Newcastle area. The team at Hub had decided it was time to revamp
- [ProSocial Communications - Website Updates](https://www.civicwebmedia.com.au/portfolio-item/prosocial-communications-website-updates/) - ProSocial Communications – Website Updates Dani Redmond, owner of ProSocial Communications, rebranded her Sydney-based communications business in 2018. As part of this process, Dani posted an ad asking for help updating the business’ WordPress site to reflect the change. After finding out the scope of the job, Civic Web Media quickly made the required changes, detailing
- [The Bearded One - Web Design](https://www.civicwebmedia.com.au/portfolio-item/the-bearded-one-webdesign/) - The Bearded One – Web Design In 2018, Civic Web Media built and created a new WordPress website for Newcastle design agency The Bearded One. Damon Scarfe, founder of The Bearded One, said in the video below that working with Civic Web Media was an ‘excellent experience’ and that he was ‘extremely satisfied with the
- [Civic Web Media - Website Redesign](https://www.civicwebmedia.com.au/portfolio-item/civic-web-media-website-redesign/) - Civic Web Media – Website Redesign Having originally set up the Civic Web Media website in 2015, it was coming up for three years old and long overdue for a revamp. Over that time, we became busier and more widely known. This means we had a more hectic schedule than ever and, as a result,

## Staff

- [Tom Pahlow](https://www.civicwebmedia.com.au/staff-member/tom-pahlow/) - Tom is a passionate writer with a keen interest in storytelling. With a BA in Creative Industries, Writing and Publishing from the University of Newcastle, Tom has been putting his education into action with Civic Web Media since 2022.
- [Maddi Devoy](https://www.civicwebmedia.com.au/staff-member/maddi-devoy/) - In 2018, Maddison graduated with Distinction in a Bachelor of Communication, double majoring in PR and Media Studies from the University of Newcastle. Maddi began her working life as a copywriter for Redback Solutions before beginning work with Civic Web Media in 2020.
- [Isabella Blenkin](https://www.civicwebmedia.com.au/staff-member/isabella-blenkin/) - Isabella has been a part of the CWM team since 2021, having graduated from her Bachelor of Communication degree with First Class Honours. Isabella loves everything to do with words and writing, and gets to put this passion into practice as a copywriter.
- [Oliver Gaywood](https://www.civicwebmedia.com.au/staff-member/oliver-gaywood/) - Oliver has been involved in writing and digital marketing for more than a decade, working with agencies and some of the top businesses across the world. Oliver co-founded Civic Web Media in 2015 after moving to Newcastle.
- [Dave Warburton](https://www.civicwebmedia.com.au/staff-member/dave-warburton/) - Dave has been writing for Civic Web Media since 2015, covering a wide range of topics and industries. Dave has a great understanding of writing for complex topics, including a great knowledge of Ahpra regulations.

## Categories

- [Social media](https://www.civicwebmedia.com.au/category/social-media/)
- [Websites](https://www.civicwebmedia.com.au/category/websites/)
- [Content marketing](https://www.civicwebmedia.com.au/category/content-marketing/)
- [SEO](https://www.civicwebmedia.com.au/category/seo/)
- [Business](https://www.civicwebmedia.com.au/category/business/)
- [Company news](https://www.civicwebmedia.com.au/category/company-news/)
- [Case Studies](https://www.civicwebmedia.com.au/category/case-studies/)
- [Copywriting](https://www.civicwebmedia.com.au/category/case-studies/copywriting/)

## Tags

- [facebook](https://www.civicwebmedia.com.au/tag/facebook/)
- [instagram](https://www.civicwebmedia.com.au/tag/instagram/)
- [tumblr](https://www.civicwebmedia.com.au/tag/tumblr/)
- [linkedin](https://www.civicwebmedia.com.au/tag/linkedin/)
- [youtube](https://www.civicwebmedia.com.au/tag/youtube/)
- [stats](https://www.civicwebmedia.com.au/tag/stats/)
- [domain names](https://www.civicwebmedia.com.au/tag/domain-names/)
- [blogging](https://www.civicwebmedia.com.au/tag/blogging/)
- [Google](https://www.civicwebmedia.com.au/tag/google/)
- [search](https://www.civicwebmedia.com.au/tag/search/)
- [cms](https://www.civicwebmedia.com.au/tag/cms/)
- [content management system](https://www.civicwebmedia.com.au/tag/content-management-system/)
- [wordpress](https://www.civicwebmedia.com.au/tag/wordpress/)
- [drupal](https://www.civicwebmedia.com.au/tag/drupal/)
- [joomla](https://www.civicwebmedia.com.au/tag/joomla/)
- [magento](https://www.civicwebmedia.com.au/tag/magento/)
- [301](https://www.civicwebmedia.com.au/tag/301/)
- [redirect](https://www.civicwebmedia.com.au/tag/redirect/)
- [new site](https://www.civicwebmedia.com.au/tag/new-site/)
- [crawl error](https://www.civicwebmedia.com.au/tag/crawl-error/)
- [neis](https://www.civicwebmedia.com.au/tag/neis/)
- [business course](https://www.civicwebmedia.com.au/tag/business-course/)
- [small business management](https://www.civicwebmedia.com.au/tag/small-business-management/)
- [search query](https://www.civicwebmedia.com.au/tag/search-query/)
- [content strategy](https://www.civicwebmedia.com.au/tag/content-strategy/)
- [informational](https://www.civicwebmedia.com.au/tag/informational/)
- [transactional](https://www.civicwebmedia.com.au/tag/transactional/)
- [navigational](https://www.civicwebmedia.com.au/tag/navigational/)
- [startups](https://www.civicwebmedia.com.au/tag/startups/)
- [inbound marketing](https://www.civicwebmedia.com.au/tag/inbound-marketing/)
- [outbound marketing](https://www.civicwebmedia.com.au/tag/outbound-marketing/)
- [buyer journey](https://www.civicwebmedia.com.au/tag/buyer-journey/)
- [customers](https://www.civicwebmedia.com.au/tag/customers/)
- [brian dean](https://www.civicwebmedia.com.au/tag/brian-dean/)
- [rand fishkin](https://www.civicwebmedia.com.au/tag/rand-fishkin/)
- [australia](https://www.civicwebmedia.com.au/tag/australia/)
- [twitter](https://www.civicwebmedia.com.au/tag/twitter/)
- [writing tips](https://www.civicwebmedia.com.au/tag/writing-tips/)
- [social media](https://www.civicwebmedia.com.au/tag/social-media/)
- [web design](https://www.civicwebmedia.com.au/tag/web-design/)
- [mobile](https://www.civicwebmedia.com.au/tag/mobile/)
- [images](https://www.civicwebmedia.com.au/tag/images/)
- [blog length](https://www.civicwebmedia.com.au/tag/blog-length/)
- [links](https://www.civicwebmedia.com.au/tag/links/)
- [linkbuilding](https://www.civicwebmedia.com.au/tag/linkbuilding/)
- [free](https://www.civicwebmedia.com.au/tag/free/)
- [keywords](https://www.civicwebmedia.com.au/tag/keywords/)
- [seo](https://www.civicwebmedia.com.au/tag/seo/)
- [design](https://www.civicwebmedia.com.au/tag/design/)
- [branding](https://www.civicwebmedia.com.au/tag/branding/)
- [logo](https://www.civicwebmedia.com.au/tag/logo/)
- [maps](https://www.civicwebmedia.com.au/tag/maps/)
- [newcastle](https://www.civicwebmedia.com.au/tag/newcastle/)
- [https](https://www.civicwebmedia.com.au/tag/https/)
- [security](https://www.civicwebmedia.com.au/tag/security/)
- [oliver gaywood](https://www.civicwebmedia.com.au/tag/oliver-gaywood/)
- [hashtags](https://www.civicwebmedia.com.au/tag/hashtags/)
- [hashtaghacks](https://www.civicwebmedia.com.au/tag/hashtaghacks/)
- [google penalty](https://www.civicwebmedia.com.au/tag/google-penalty/)
- [guest post](https://www.civicwebmedia.com.au/tag/guest-post/)
- [smm](https://www.civicwebmedia.com.au/tag/smm/)
- [digital marketing](https://www.civicwebmedia.com.au/tag/digital-marketing/)
- [newcastle events](https://www.civicwebmedia.com.au/tag/newcastle-events/)
- [copywriting](https://www.civicwebmedia.com.au/tag/copywriting/)
- [lake macquarie](https://www.civicwebmedia.com.au/tag/lake-macquarie/)
- [dentists](https://www.civicwebmedia.com.au/tag/dentists/)
- [rates](https://www.civicwebmedia.com.au/tag/rates/)
- [fiverr](https://www.civicwebmedia.com.au/tag/fiverr/)
- [cost of copywriting](https://www.civicwebmedia.com.au/tag/cost-of-copywriting/)
- [SEO search engine optimisation](https://www.civicwebmedia.com.au/tag/seo-search-engine-optimisation/)
- [mobile friendly](https://www.civicwebmedia.com.au/tag/mobile-friendly/)
- [seo 2020](https://www.civicwebmedia.com.au/tag/seo-2020/)
- [featured snippets](https://www.civicwebmedia.com.au/tag/featured-snippets/)
- [seo2020](https://www.civicwebmedia.com.au/tag/seo2020/)
- [website security](https://www.civicwebmedia.com.au/tag/website-security/)
- [voice search](https://www.civicwebmedia.com.au/tag/voice-search/)
- [longtail keywords](https://www.civicwebmedia.com.au/tag/longtail-keywords/)
- [rankbrain](https://www.civicwebmedia.com.au/tag/rankbrain/)
- [mobile marketing](https://www.civicwebmedia.com.au/tag/mobile-marketing/)
- [bing](https://www.civicwebmedia.com.au/tag/bing/)
- [search engine optimisation](https://www.civicwebmedia.com.au/tag/search-engine-optimisation/)
- [content marketing](https://www.civicwebmedia.com.au/tag/content-marketing/)
- [award winner](https://www.civicwebmedia.com.au/tag/award-winner/)
- [marketing](https://www.civicwebmedia.com.au/tag/marketing/)
- [awards](https://www.civicwebmedia.com.au/tag/awards/)
- [lead generation](https://www.civicwebmedia.com.au/tag/lead-generation/)
- [blogs](https://www.civicwebmedia.com.au/tag/blogs/)

## Portfolio Tags

- [Copywriting](https://www.civicwebmedia.com.au/portfolio-tag/copywriting/)
- [Website Design](https://www.civicwebmedia.com.au/portfolio-tag/website-design/)

## Portfolio Categories

- [Copywriting](https://www.civicwebmedia.com.au/portfolio-category/copywriting/)
- [Website Design](https://www.civicwebmedia.com.au/portfolio-category/website-design/)