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Web Design Faults

Is your business website letting you down?

It doesn’t matter how small your company is, or how limited your budget – your customers aren’t going to let you off the hook for having a shoddy website in 2017.

 

Whether you’re ready to design your new website or you’re worried that your existing site isn’t up to scratch, read on to find out why good web design is important and what bad web design will cost you.

 

Why does your website matter?

 

If you mostly interact with your customers through your Facebook page, make most of your sales through Amazon and use other platforms, it’s easy to overlook your own website.

 

But as your reputation grows and your content gets shared, more people are going to start checking out your official site – and if it looks less professional than the sites you’re linking from, you’ll be judged accordingly.

 

First impressions always count

 

Studies have shown that it takes just 50 milliseconds (0.05 seconds) for someone to form an opinion of your website – literally the blink of an eye (Taylor & Francis Online).

 

When someone’s making such a quick-fire unconscious judgement about you, they’re not going to take into account that you probably don’t have access to Facebook’s design budget. If they don’t like what they see, they’re more likely to close the tab and look elsewhere.

 

Your website represents your brand

 

If your site looks like it was quickly thrown together without putting any thought into the user experience, what does that say about you?

 

Following are two examples of web design: one done well, the other not so well. For each, notice what impression the site makes on you and how this makes you feel about its owners.

 

Good website design: Telligence

 

Telligence web design

 

Modesty prevents us from extolling the virtues of our own website, but take a look at what our friends at Telligence have come up with for their homepage. When you first arrive at their site, you see:

 

  • a drop-down navigation menu, making it easy to find exactly what you’re looking for
  • a search button, if you’re looking for something even more specific
  • an image banner introducing some of their services with links to find out more.

 

Have they got your attention? Scrolling down the page, you’ll find out more about:

  • how Telligence can help you with different problems (list of services)
  • what customers think about Telligence (testimonial video)
  • some of the big names they’ve worked with
  • directions to their office and how to get in touch.

 

This home page packs in a lot of information, but it’s organised in a logical sequence and presented in easily digested chunks. The reader doesn’t feel overwhelmed and they can scroll down until they find what they’re looking for (or use the navigation menu).

 

Most important of all, it looks polished and professional.

Bad website design: Norfolk Island International Airport

 

Example of bad web design

 

If you were planning a trip to or from Norfolk Island, and you looked up the website for Norfolk Island International Airport, what would you expect to see?

 

Based on your experience of other official airport websites, you might reasonably expect to see details of departures and arrivals (periodically updated), airlines, airport facilities, a terminal map, ground transportation and other useful visitor information.

 

Although this is the airport’s official website (and carrying an authoritative ‘.gov’ address), the information available to users is shockingly limited. Perhaps even worse is its amateur design, complete with mistakes and pages that are promised to be “under construction” (until when?)

 

Norfolk Airport website

 

What impression did the Norfolk Island Airport make on you? Does this influence your opinion about the airport itself?

 

Next time, we’ll break down how to design a modern, professional-looking website and tell you the easiest and most affordable way to do it using a content management system (CMS).

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