The property market in Newcastle (and much of Australia) has gone through the roof over the last couple of years. This boon has helped not only real estate agents but all related trades, like building inspectors.

All homebuyers are recommended to get a building and pest inspection done on a property, so there’s plenty of work available. But how do you get new customers? Blogging may be one of the best ways to climb Google rankings and get new leads. We look at how it can help and see how one local company — Ascert Building Inspections Newcastle — has implemented it into their strategy.

Blogging creates more content for your site

One of the most important factors in search rankings is content. The more relevant content you have on your site, the more likely you are to rank well.

A standard website has 12 or so pages and that’s all Google and potential customers have to judge you on. If you add one blog post a month, within a year your site will have twice as much content – and they’ll have twice as much to judge you on.

By posting once a week, your site will grow quickly and you’ll be able to show readers relevant information for a wide range of related topics.

More content improves your SEO

When people want to hire a building inspector, they’re most likely to turn to Google. And if you’re not near the top of the search results, it’s unlikely that they’ll find their way to your site.

Blogging helps you get there.

Google ranks websites based on keywords — the terms people use to search for you. Whether it’s a simple search for a ‘building inspector in Newcastle’ or something more specific like the ‘cost of a building inspection’, by writing articles that give readers information about what you do, you’re more likely to bring new customers to your site.

Of course, choosing the right keywords is an important part of this process but it’s easier than you might think.

Articles build trust

Getting more people to your site is the first step in getting a new customer, but the work’s not done yet.

First, you need to make sure the content you’re providing is useful. While it’s sometimes possible to game Google, cheap tricks won’t fool a home buyer. You need to make sure you write something that helps them, in turn building your reputation and their trust in you.

If someone trusts you, they’re much more likely to get in touch.

Building inspectors who are blogging well

As an example of how to do this well, you just need to see who’s ranking for popular search terms.

Ascert Building Inspections has started strongly in its blogging journey. Although the site was only set up in 2022, you can see the blog is full of information that’s important for its target market. Topics like ‘How long does a building and pest inspection take?’ and ‘What fails a building inspection?’ answer some of the most common questions homebuyers have about the industry.

The plan’s simple. Potential customers search Google. Google shows them the Ascert site. They read, learn about the company and begin trust to them. Then all it takes is a phone call or email to get a new client.