Here are more Australia social media statistics for 2020 in Civic Web Media’s now traditional breakdown of the most popular platforms and what this means for digital marketing in the year ahead.

Most popular platforms by number of unique monthly visitors – January 2020

1. Facebook – 16 million
2. YouTube – 15 million
3. Instagram – 9 million
4. WhatsApp – 7 million
5. Snapchat – 6.4 million
6. WordPress – 5.8 million
7. LinkedIn – 5.5 million
8. Twitter – 5.3 million
9. Tumblr – 3.7 million
10. Tinder – 3 million

Statistics compiled by SocialMediaNews.com.au for January 2020. Source: Vivid Social – Social Media Agency. Figures correct as of 31/01/20.

Social media statistics 2020

• Social media in Australia continues to grow at a significant rate, the number of users increasing by 5.9% in 2019 (Talkwalker)
• Young adults aged 18–35 account for more than 75% of Australian social media users (Talkwalker)
• Image and video sharing platforms such as Instagram and Snapchat are the fastest growing (Roy Morgan)
• Chinese social media apps such as WeChat, RenRen and Weibo are also growing rapidly in Australia’s Chinese community, with WeChat poised to enter the top 10 this year (Roy Morgan)
• Google Plus was closed down in 2019, though it never had much of a following in Australia

Top 10 social networks in Australia 2020

1. Facebook

16,000,000 unique active monthly users

Despite a campaign to “delete Facebook” after the company was involved in high-profile data scandals, more Australians continue to sign up for the social network, which has now reached 16 million active users (up from 15 million in 2019).

60% of Australia is on Facebook and 1 in 2 people check the site or app at least once daily.

Facebook’s user base is strong across all age demographics, but especially among 25–39 year olds. Teenagers are the most likely to shun Facebook for younger alternatives.

With such a huge audience, Facebook is usually the first port of call for businesses getting started in social media marketing, with 9 in 10 Australian businesses having Facebook accounts. Facebook posts with videos have the highest rate of engagement.

2. YouTube

15,000,000 unique monthly visitors

The world’s biggest video sharing platform is also the most visited website in Australia after Google, according to Alexa.

While it takes second place to Facebook in the social apps, it’s the number one for Generation Z Australians (aged 14–27), according to the most recent Roy Morgan Single Source survey. Use of YouTube generally declines with age.

Between Facebook and YouTube, video marketing is one of the most engaging types of content that brands can create. In 2019, the top 5 search queries on Facebook in Australia were: Songs, Music, Fortnite, IT and Kids.

3. Instagram

9,000,000 active monthly users

After rapid growth in 2019, Instagram has stabilised as Australia’s third favourite social media site in 2020.

Like YouTube, Instagram users are more likely to be younger. More than two thirds (68%) of Generation Z and over half (52%) of Millennials use the image-based platform, compared to less than one third (32%) of Generation X (Roy Morgan Single Source).

Instagram users are more likely to follow brands than Facebook users, as long as those brands post worthwhile content. Almost half of Australian businesses (46%) use Instagram, according to the most recent Yellow Social Media Report.

Instagram made drastic changes in 2019 when it removed Like counts and made follower counts less prominent to reduce social pressure on users. It also launched Instagram Checkout, to make transactions easier, and Creator Accounts, to support the lucrative influencer marketing industry. It remains to be seen how much of an impact these changes will have on Instagram marketing in 2020.

Want to start or grow your Instagram account in 2020? Find out everything you need to know about hashtags.

4. WhatsApp

7,000,000 active users

Since it was acquired by Facebook, WhatsApp exploded in popularity but now remains stable with approximately seven million Australian users per month in 2020. It’s the country’s second most popular social media messaging app after Facebook Messenger.

5. Snapchat

6,400,000 active monthly users

Another non-mover, Snapchat has matured at a stable 6.4 million monthly users. More impressively, 4.5 million people use the app every day, averaging 36 times per week.

Around half (49%) of social media users aged 18–29 are on Snapchat, the app being used less by older audiences. Like Instagram, it’s used by more females (55%) than males (45%).

6. WordPress

5,800,000 monthly users

Australia’s favourite CMS platform for creating websites and blogs, WordPress hasn’t gained or lost substantial users in 2020. It remains the top choice for its ease of use, customisable features and, most of all, the fact that it’s free.

7. LinkedIn

5,500,000 active monthly users

The first change in the social media ranking for 2020, LinkedIn has now overtaken Twitter with around one million new users year on year. The website reports that around 10 million Australians have registered accounts on LinkedIn, though just over half are active every month.

The B2B platform is used by 73% of large businesses but fewer SMBs. Users are more likely to be male (53% vs 47%).

8. Twitter

5,300,000 active monthly users

It continues to drop in the rankings, but Twitter gained more than half a million users in Australia in 2020. The site is overwhelmingly male, with almost 1.8 males to every female, and is mainly used by people in their 30s. Australian users say they check Twitter 23 times per week on average.

While it may not be the most effective platform for reaching your target audience, the speed and brevity of tweets makes Twitter popular with large businesses, which are more likely to use Twitter marketing than small businesses (60% vs. 14%).

9. Tumblr

3,700,000 monthly users

After losing users last year, following the introduction of stricter rules such as the ban on adult content, Tumblr is stable in ninth place for 2020. The image sharing and blogging site is mainly used by women, and around two-thirds of users (66%) are under 35.

10. Tinder

3,000,000 users

The world’s most popular dating app, Tinder was downloaded more times than any other app in Australia last year and is used by an estimated three million Australians every month.

While business accounts aren’t permitted on the app, advertising is. Depending on your product or service, you may find a suitable audience here.

For more industry news and online marketing tips, follow the Civic Web Media Blog.

Our logo, which was always okay, was sourced from an awful website with the idea that ‘one day’ we’d get it done properly.

Fast forward to today and we’ve finally fulfilled that promise. We’re now rolling out our new logo and branding work, as created by Newcastle-based designer David MacKenzie. If you see us for a meeting soon, make sure to ask for one of our new business cards too.

Having previously worked with David on projects like the magazine for The Station and serving on The Roost board together, I knew that he was a talented designer with a fantastic attitude.

I’m absolutely delighted with his designs, his quick turnaround and the whole process.

(Click to enlarge.)

These projects have included:

• Travel blog writing
• Web copywriting
• Copy editing and optimisation
• Leading SEO projects
• Seeding reviews

The majority of our work with Skyscanner has been to provide SEO-focussed content for their websites and to create engaging, informative and inspirational blog content. This helps travellers to plan their holidays and allows people to find the Skyscanner website more easily.

Travel blog writing

Skyscanner works with the best travel writers in Australia and New Zealand to provide regular content for its websites. This is written to help the site get found through search engines and the articles are also shared through social media and email newsletters.

A content assessment carried out by Skyscanner in 2018 found that one of CWM’s articles, Which airlines offer the best economy classes from Australia?, had been read by more than 270,000 people since it was first published in July 2016.

Skyscanner’s end of year round-up found that another of our articles, Why you should never post photos of your boarding pass online, was their second most read article of 2018.

SEO travel copywriting

Strong SEO practises are vital for websites that want to attract more traffic, especially in competitive industries like travel.

Civic Web Media has been writing and optimising landing pages for the New Zealand site (where ‘flights from Auckland’ terms are the most competitive). By creating relevant, user-friendly copy with sound SEO foundations, we were able to consistently increase the visitor numbers to the Skyscanner website, which led to more conversions.

Data from the SEO copywriting project shows an increase in page visits year-on-year, based on a three-month sample (61% improvement) and a six-month sample (69% improvement) of pages worked on by Civic Web Media.

Three of the most notable improvements were:

Zoe Griffyn, growth manager at Skyscanner Australia, said “Civic Web Media’s work on our website has made a significant difference to organic traffic. We’ve seen improvements in page ranking, higher CTRs and an increase in organic sessions.

“CWM really get SEO and work tirelessly to implement new tactics to ensure continued improvement in web sessions.

“If you’re looking to really maximise your website’s ROI, I unreservedly recommend their expertise, knowledge, professionalism and customer service.”

For Civic Web Media, that means revisiting our blog and seeing which posts people have been reading, sharing and interacting with the most. Here are our 18 most popular articles of the year, with brief summaries for the best-read posts.

Australia’s most popular social media sites 2018

Social media continues to be a huge investment for companies in Australia, so it’s no surprise that marketing managers are keen to find out which sites Australians are most active on (Facebook’s still number one). Our 2018 rundown was our most popular post of the year and we’ve already written about Australia’s most popular social media sites in 2019 for an up-to-date snapshot.

Fiverr – the true cost of cheap copywriting

There’s a vast difference between terrible and brilliant copywriting. While price isn’t the only factor you should consider, it’s definitely something to think about. If you’ve found a writer who’s offering to work for peanuts, think about why that might be. Fiverr is a site where people offer various services for $5, but as our research showed, even that can be a waste of money.

11 Australian experts reveal common content marketing mistakes

While there are thousands of articles about content marketing available online that tell you what to do, you’re mostly left in the lurch to find out the wrong approach the hard way. We spoke to a group of Australian experts (including people at HubSpot and LinkedIn) to find out exactly what we shouldn’t be doing.

Hashtag Hacks: Everything you need to know about hashtags

Hashtags are #everywhere these days, but how exactly should you be using them? Our seven-part series highlights pretty much everything you could ever want to know about the current punctuation mark du jour.

The pros and cons of the most popular CMS options

When you’re building a new website, it pays to do a bit of research. Knowing which CMS is best suited to your needs (WordPress remains the most popular) can save you a lot of headaches further down the track.

How Australian brands are making the most of social media

Looking for inspiration for your social media campaigns? We highlighted what some of the most successful Australian businesses were doing on Facebook, Instagram and YouTube.

10 Australian experts reveal common SEO mistakes

Following on from the success of our content marketing mistakes article, we interviewed some of Australia’s SEO experts to find out some of the biggest mistakes many websites make to get on the wrong side of Google.

How to correctly and legally use images in your business blog

Many small business owners have the impression that if an image is on Google, they can use it on their site. This isn’t the case, and this blog posts explains why using some images may not be legal as well as giving suggestions for how to find images that don’t cross that line.

Followed by:

Civic Web Media turns three

10 reasons you should have 10 items in your listicle titles

How to reduce spam emails from your website

How to improve your presence on Google Maps

Social media comparison: Newcastle City Council vs Lake Macquarie Council

How not to write your About Us page

How to use Google My Business

Logo inspiration from death metal band Party Cannon

Content strategies for different search queries

Ethical link building tips

After finding out the scope of the job, Civic Web Media quickly made the required changes, detailing how the work was done and fixing up a couple of other issues we noticed while working on the site.

With this completed, Dani also asked for the site to be migrated to a new domain. Civic Web Media carried out this task and worked with Dani and ProSocial Communications’ webhosting service to iron out teething issues such as SSL certification.

In the end, the ProSocial Communications website was fully updated to reflect the rebranding of the business, with the website moved to a domain that matched the new business name.

Dani Redmond, a director at ProSocial Communications, said: “Civic Web Media understood the brief straight away and was fast and responsive in doing the work. Oliver identified solutions to issues that arose, provided great advice and was always clear and upfront about what was involved”.

Find out more in Civic Web Media‘s annual breakdown of the most popular social media sites in Australia as we begin 2019.

Update: Australia’s most popular social media sites 2020

How many Australians use social media in 2019?

The latest Yellow Social Media Report released in June last year found that almost 9 in 10 people (88%) have a social media profile in Australia. This figure is up from 79% in 2017 and 69% in 2016, showing remarkable growth over a relatively short period.

The average Australian now owns 3.5 internet-enabled devices, with most preferring to use their smartphones to access social media. 60% of people say they use the internet more than five times per day.

How do customers interact with businesses on social media?

The Yellow report found that 44% of consumers follow brands on social media. This increases to 52% for females and 65% for people aged 18-29.

More than 50% of social media users say they value brand interactions on social networks and are more likely to trust a business if it offers engaging and relevant content on a regular basis.

Discounts (62%) and giveaways (51%) are the most popular reasons people follow brands.

Top 10 social networks in Australia 2019

Statistics compiled by SocialMediaNews.com.au for December 2018. Source: Vivid Social – Social Media Agency. Figures correct as of 31/12/18.

1. Facebook

15,000,000 unique active monthly users

Facebook’s dominance and popularity have remained stable since this time last year, despite the organisation’s high-profile data scandals in early 2018 that saw users worldwide being urged to ‘Delete Facebook’. Around 60% of the Australian population has a Facebook account and around 1 in 2 people check it every day.

According to Yellow, 91% of Aussies who use social media are on Facebook, which includes more women than men (95% vs 88%). The average user spends almost 10 hours a week on the platform and more than a quarter (28%) watch live streaming videos on Facebook Live.

More Australian businesses use and advertise on Facebook than any other social platform – around 9 in 10 SMBs and large businesses. This connects them with Australia’s biggest online audience.

2. YouTube

15,000,000 unique monthly visitors

More than half of the population (53%) watches videos on YouTube. This includes slightly more men than women (56% vs 50%) and 65% of people under 30. 46% of people share videos or photos on social media.

Video is one of the most engaging types of content for consumers, but most businesses are still hesitant to produce video content due to the time and effort involved in making it look professional.

3. Instagram

9,000,000 active monthly users

Instagram is still Australia’s favourite image-sharing website, retaining a stable user base over the past 12 months after having doubled its users the previous year. The site is more popular with women than men (44% vs 34%).

Instagram users are more likely to follow brands than users of other social networks at 44% (compared to 39% of Facebook users). Formerly more popular with SMBs, the number of large businesses advertising on Instagram has more than doubled in the past year from 20% to 46% according to the Yellow survey of Australian businesses.

Read more: Hashtag hacks: Everything you need to know about hashtags

4. WhatsApp

7,000,000 active users

Steadily rising through the ranks – gaining two million users each year for the past two years – WhatsApp is Australia’s second most popular social media messaging service after parent company Facebook’s own Messenger.

5. Snapchat

6,400,000 active monthly users

Snapchat is once again the fastest growing social media app in Australia, rising two places from last year’s count. As well as its high monthly user base, more than 4.5 million Australians use Snapchat every day – around 36 times per week on average.

Snapchat is more popular with younger demographics, with almost half (49%) of 18-29 year olds on social media using the platform. It’s also used by more males than females (28% vs 17%).

6. WordPress.com

5,800,000 monthly users

Australia’s favourite CMS platform had a modest gain of 100,000 users over the past year. Its free business model, ease of use and extensive customisation makes WordPress the go-to option for many bloggers and SMBs creating websites and blogs.

7. Twitter

4,700,000 active monthly users

Twitter is gaining popularity in Australia, rising from 9th place and 3,000,000 users this time last year. Unlike most social networks, Twitter is most widely used by people in their 30s. It’s also much more popular with men than women (26% vs 13%). Aussie Twitter users check the site 23 times per week on average.

Twitter’s speed and ease of use make it popular with large businesses, of which 60% advertise on the platform. Small businesses are much less enthusiastic however, with use dropping to just 14%.

8. LinkedIn

4,500,000 active monthly users

Dropping down the ranks, but still gaining users, the “Facebook for professionals” is notably more popular with men than women (28% vs 17%). LinkedIn reports that approximately 8 million Australians have signed up for LinkedIn accounts, which means that just over half log in to their account regularly.

Naturally, LinkedIn is widely used by businesses. It’s the second most popular social media site after Facebook for large businesses (used by 73% that use social media) and medium businesses (48%). It’s less popular with small businesses though, which are more likely to use Instagram.

9. Tumblr

3,700,000 monthly users

The only site on this list to lose rather than gain users over the past year (though only by around 100,000), Tumblr’s slow decline continues. However, the microblogging site retains a loyal user base.

10. Tinder

3,000,000 users

Just holding on to 10th place, Australia’s most popular dating app has an estimated 3 million users. This has remained stable over the past year, after increasing in 2017 when premium paid services were introduced.

Hot on Tinder’s heels in 11th place is WeChat with around 2,900,000 active monthly users. Hugely popular with Australia’s Chinese community, WeChat and other Chinese social networks such as RenRen and Weibo are expected to increasingly challenge traditional social networks in the coming years.

For more industry news and online marketing tips for your business, follow the Civic Web Media Blog.

The team at Hub had decided it was time to revamp their website to better reflect their services and values. Although they were designing their website in-house, they had decided to find help to perfect their web copy.

After our initial meeting, it was decided that Civic Web Media would provide a content strategy, SEO keyword research and proofreading service, while Hub would do the majority of writing in-house due to their expertise in the financial industry.

Civic Web Media provided ongoing advice and suggestions throughout the project, helping to shape the copy to best fit the new site design and serve the needs of Hub’s target audience.

As a result, Hub now has error-free text that shows them off in their best light while also being of relevance to potential customers.

Jakobus Gilliland, financial advisor at Hub, said, “Civic Web Media was able to tailor their service to meet our requirements as a relatively small business. We decided to work on one web page at a time and from the first Civic Web Media proved their value by rephrasing our content to read much better while still delivering the message we wanted.”

However, most other businesses are not subject to the same strict advertising laws that dentists and other health providers are.

In Australia, all online and offline advertising related to dental services must comply with the guidelines of industry regulators and legislation. Depending on the services your clinic offers, these authorities may include:

• Australian Health Practitioner Regulation Agency (AHPRA)
• Australian Competition and Consumer Commission (ACCC)
• Australian Consumer Law (ACL)
• Dental Board of Australia
• Therapeutics Goods Administration (TGA)

These regulations are designed to help keep the public safe from false or misleading claims about health services, and to help them make informed choices about their healthcare.

Failure to comply with these regulations is a statutory offence and can be punished with fines and other penalties if the problem is not resolved.

According to the latest AHPRA annual report, 239 statutory offence complaints were made about dental practices in 2016–17. The overwhelming majority of these were advertising breaches.

Who does this apply to?

If you own, manage or advertise for a dental practice, you need to make sure that your websites, social media accounts and other online or print advertising you produce all comply with advertising regulations. This involves knowing what is and isn’t permitted.

The reality is that most dentists fail to comply with these laws, which could lead to complaints if a patient or other member of the public feels they were misled and decides to take action.

A review of 266 dental clinics in New South Wales published in the Australian Dental Journal in 2017 found that 71% were in breach of the National Law when promoting their services on Facebook. The overall level of compliance was found to be poor.

What does a breach involve?

If your clinic’s website or marketing materials are found to be in breach of industry guidelines, this could mean that they either:

• make false or misleading claims
• offer a gift, discount or other incentive without explaining the terms and conditions
• include testimonials from patients (solicited or unsolicited)
• create unreasonable expectations of a successful outcome from treatments
• encourage the unnecessary use of treatments or services
• use prohibited specialist titles or endorsements

This doesn’t mean that you can’t talk about the treatments you offer and their benefits. However, you must be able to back up any health claims you make.

If you’re writing about a more invasive procedure, such as dental implants or wisdom teeth removal, you must include details of the possible risks and other ‘negative’ information to make sure you’re giving a balanced overview.

If your clinic also offers cosmetic services, such as teeth whitening, veneers or anti-wrinkle injections and fillers, these are subject to even stricter guidelines and must be written about with great care.

What are the penalties?

If any of your clinic’s online or print advertising is found to be in breach of the National Law, you will have 60 days to address the issue and to make sure all of your other advertising is fully compliant. At the end of this period, a full audit will be made of all your clinic’s materials to check for any further breaches.

If you are found to still be in breach of the law, this could lead to prosecution and a penalty of $5,000 per offence (for individuals) or $10,000 per offence (for a body corporate). The National Board may also choose to place restrictions on your registration.

How to avoid these penalties

You can still advertise your practice online and in print, as long as your written and visual content complies with these regulations. This means that whoever is writing your websites, blogs, social media updates and other marketing materials should have a thorough and detailed knowledge of these laws, and what can and can’t be said.

If you’re not sure whether your existing website and social media accounts may be in breach of advertising laws, you can seek legal advice or hire a digital marketing agency with specialised experience writing for dental clinics in your area.

Civic Web Media works with dental clinics in Newcastle, Sydney and throughout Australia, writing websites, blogs, print advertising and social media posts in line with the latest industry guidelines. We’ll help you to advertise your services without breaking the rules.

Contact us today to find out how we can help your practice.

You may have a love-hate relationship with your own social networks, but Australians are still addicted to social media in growing numbers.

2017 was a landmark year for all the major platforms, with some getting a surprise boost in popularity and others failing to keep up with changing tastes. Find out which sites you should be prioritising in your social media marketing campaigns as we catch up with Australia’s favourite social networks in 2018.

How many Aussies are on social media?

According to the latest Sensis Social Media Report, 79% of Australians now use social media – up a full 10 points from 69% in 2016. Broken down be age group, this includes:

• 99% of adults aged 18-29
• 96% of adults in their 30s
• 86% of adults in their 40s

The average Australian owns three internet-enabled devices, though 81% prefer to access social media on their smartphones. 84% of people say they use the internet every day.

Pertinently for businesses, 64% of users say they trust brands that engage with their customers on social media (up from 52% last year). People are turned off by brands that have irrelevant or unappealing content, or that bombard their followers with too many ads.

Top 10 social networks in Australia

Statistics compiled by SocialMediaNews.com.au for December 2017. Stats and research provided by the Vivid Social – Social Media Agency. Figures correct as of 31/12/17.

1. Facebook

15,000,000 unique monthly visitors

Falling from 17 million users in the middle of last year, Facebook is still far and away the most popular social network in Australia. 60% of the population has a Facebook account and half of Australians check the site every day.

According to Sensis, 95% of Australians who use social media sites have an active account on Facebook (97% female vs. 91% male). It’s also used by 90% of businesses. If you only manage one social profile for your brand, it should be on Facebook.

See our social media comparison to find out what local Newcastle banks are doing right and wrong on Facebook.

2. YouTube

15,000,000 monthly visitors

While they might not check it quite so obsessively as Facebook, YouTube now gets as many unique visits a month, with around 15 million Australians watching at least one video on the site (over half the population).

Videos are one of the most engaging types of content, holding the audience’s attention for longer than text or images. However, only 11% of SMBs and 17% of large businesses have a presence on YouTube.

See how CSR uses YouTube videos as part of their content marketing activities.

3. Instagram

9,000,000 monthly active visitors

Australia’s favourite image-sharing site is also its fastest growing social network, almost doubling its user base from this time last year. Its popularity with adults is roughly inverse to age, with around 70% of under-30s having an account.

Curiously, Instagram is almost twice as popular with medium-sized organisations (39%) as small (19%) or large (20%) businesses.

If you’re on Instagram or you need to source images for your business blog, read our guide to how to use images legally.

4. WordPress.com

5,700,000 monthly visitors

Australia’s favourite CMS platform continues to grow in popularity with businesses and civilian bloggers alike. Its ease of use, extensive customisation and the fact that it can host your business website for free are all points in its favour.

Find out how to get started with a WordPress blog.

5. WhatsApp

5,000,000 active users

Another grower that gained almost two million users through 2017, this versatile instant messenger service is used by over a billion people worldwide.

Facebook bought WhatsApp for a record $22 billion in 2014, but more people still use the company’s own Facebook Messenger (81% to 18%).

6. LinkedIn

4,200,000 monthly visitors

The Facebook for professionals, LinkedIn is most popular with men (22% vs. 14% of women), the 50-64 age bracket (25%) and Queenslanders (22%), make of that what you will.

82% of large firms are active on LinkedIn, which falls to 41% of medium and 35% of small companies. It’s still the second most popular social media site for businesses of all sizes after Facebook.

Read more about how Australian brands use social media.

7. Snapchat

4,000,000 daily visitors

The social success story of 2016, Snapchat’s Australian user base has remained stable over the past year, but it’s still noteworthy that four million people use the app every day (one in six people).

The ephemeral image and video sharing app appeals mostly to young people under 30 (77% of users), who use it to share visual content that disintegrates shortly after viewing.

8. Tumblr

3,800,000 monthly visitors

Tumblr is still popular with many younger Aussies, but the micro-blogging site continues to fall down the ranks and lose relevance. With many users jumping ship in 2015, today it’s only visited by 11% of internet users.

Many of the most popular Tumblrs revolve around comics, reaction gifs and film quotes, but some game creators, TV stations and newspapers have had success there too.

9. Twitter

3,000,000 monthly active users

Twitter continues to be less popular locally than globally, even following a revamp that saw tweet lengths double and a greater emphasis on visual content. The majority of Twitter users are in the 18-29 age group (70%).

Formerly the social platform with the highest drop-off rate, it seems most dissatisfied users left in 2016 as Facebook has now taken pride of place with a 15% decline since last year (Twitter at 11%).

Read our hashtag hacks for Twitter and other platforms.

10. Tinder

3,000,000 monthly visitors

Australia’s top dating app has grown by around a million users over the past year, which was also the year it introduced its premium paid services for more discerning singles.

Tinder’s ruthless swipe function inspired LinkedIn to create a similar app for professional networking, but Tinder itself isn’t a network that lends itself to business use.

Find out how to look after your customers on social media.

Copy That: Newcastle Writer is content at The Roost

You can find more of Alex’s work on her Facebook writer profile or by searching through The Herald’s archives.

Thank you as well to Josh Bruce for the photo.